This is how excited people get about stuff

Posted on 23. Nov, 2010 by Jonathan Cherry in Branding

My word – these people are weeping and hollering as if they’re about to meet Jesus. Why? Because of Oprah and her annual Christmas favourite things give away.

We are ruled by stuff. Brands are our gods and when they touch us in a way that we didn’t expect and with Oprah as the Archbishop of Consumerism the joy is overwhelming. Now the big question is – how do we damn well get onto this show?

If you were wondering what was making these gals squeal like Brad Pitt had just showed up without pants on, here’s the list:

Andre Walker (Oprah’s stylist) haircare products ($65)
Apple iPad ($500)
Baker’s Edge brownie pan and lasagna pan ($85)
Beecher’s “World’s Best” macaroni and cheese ($30)
Breville panini press ($100)
Centerville Pie Company’s chicken pie from Harry and David ($20)
Coach satchel ($400)
Container Store Elfa closet (up to $1,000)
Dana Rebecca Designs earrings ($1,900)
DonorsChoose.org card, courtesy of Bing ($100)
FedEx, whose employees served as elves during the special.
Garrett popcorn ($135)
Ghirardelli brownie mix ($5)
Jay-Z’s new book, Decoded ($35)
Johnny Mathis CD ($12)
Josh Groban CD ($13)
Judith Ripka earrings ($525)
Kiva gift card, courtesy of Groupon ($100)
Kyocera ceramic cutlery set by chef Ming Tsai ($75)
Lafco candle collection (18 @ $55 each)
Le Creuset cookware ($600)
Lululemon pants ($98)
Magaschoni tunic and leggings ($560)
Marianne Williamson’s new book, A Course in Weight Loss ($24.95)
Mark Nepan, The Book of Awakening ($19)
Miraclebody jeans ($110)
Netflix five-year unlimited membership ($700)
Nike Free Run+ shoes (four pairs @ $85 each)
Nikon D3100 Digital SLR camera ($700)
Nordstrom lingerie ($500)
Oprah’s 25th season logo long-sleeve t-shirt ($38, though really: Priceless, as this certainly put Winfrey back in the headlines ahead of OWN’s Jan. 1 launch)
Philip Stein special edition watch, with diamonds on 2 and 5 for Oprah’s 25th season ($2,475)
Philosophy’s Hope in a Jar ($145)
Pottery Barn jewelry box ($180)
Prepara herb savor ($30)
Ralph Lauren cashmere sweater and throw ($1,000)
Royal Caribbean seven-day cruise plus United Airlines flights (not valued)
Scrabble app for the iPad ($5)
Sony Bravia LX900 HDTV ($3,600)
Talbott Teas collection ($100)
Tory Burch tote bag and pumps ($445)
The Black-Eyed Peas’ new CD ($18)
UGG Australia bedazzled boots ($175)
Volkswagen redesigned 2012 Beetle (not valued)
Williams-Sonoma mini-croissants ($40)