Saks Fifth Avenue also goes the projection mapping route for Christmas
Posted on 24. Nov, 2010 by Jonathan Cherry in Technology
Ah – the simulations of reality are becoming better and more widespread. Saks Fifth Avenue is like Cavendish, but with limos and people that look like they belong on the Home Alone movie set. And here they too are making use of cutting edge 3D projection mapping to lure would-be consumers into parting with their hard won debt.
For us – this one lacks a bit of colour, but you get the picture. Also – we wonder how sound is added to the mix here. It comes across a bit like an old silent movie. But that’ll all surely be addressed as this technology develops.
