Coke ‘Snow Globe’: It’s official – old school is cool
Posted on 09. Nov, 2010 by Jonathan Cherry in Advertising
Even with a very questionable, sweet and crappy Train backing track, overall the new Coke Christmas ad offering hits every single holiday marketing clique boldly on the head and still manages to pull off the whole fantasy theme with professional ease.
It feels kinda right that nostalgia is brought back a bit right now. While everyone else is going all futuristic and robot-like, Coke hauls out ol’ Santa and a bunch of people not connected to their cellphones…and owns it. Make no mistake however – all we wanna do after watching this is throw up into a little white paper bag, but if you can stomach the drink, you’ll be able to swallow this sentiment in spades.
In case you were wondering what goes into creating this fake fantasy, here’s the making of film:
The campaign, an extension of the ‘Open Happiness’ marketing platform, will be deployed in more than 90 countries around the world through a new TV commercial, digital experiences, in-store promotions and packaging. It represents the first new creative used in a global holiday campaign for the Coca-Cola brand since ‘Christmas Caravan’, that featured holiday-themed delivery trucks.
The global campaign, developed through a collaboration of marketing teams at Coca-Cola Germany along with the global brand team, will launch around the world in November.
The new TV commercial ‘Snow Globe’ illustrates the theme of the campaign of how people find happiness through the simple moments of connecting with friends and family that are inspired by Coca-Cola. [via]
Did we mention how much we hate that backing track?
