Paddy Power gets sued for giant Ryder Cup guerrilla stunt
Posted on 01. Oct, 2010 by Jonathan Cherry in Totally Whack
Regardless of how you feel about the use of guerrilla-style advertising tactics to purposely force people to see your giant message, the sheer scale of this Paddy Power stunt has to be admired.
Taking advantage of the Ryder Cup action at Celtic Manor – the online betting brand was subsequently sued, lost and now have three days to remove the massive sign [just in time to see the end of the tournament].
