Archive for October, 2010
Ferrari World Abu Dhabi
Posted on 29. Oct, 2010 by Jonathan Cherry.
We’ve posted about this thing before – but now there’s video, which makes it real. Ferrari World in Abu Dhabi is like Disneyland, but for grown men who like beer and stuff like beer.
For some reason – watching this video makes us think of Marlboro. Weird that.
State of Grace: Hostage situation plays out over two weeks within large South African company
Posted on 29. Oct, 2010 by Jonathan Cherry.
On 1 October 2010, the employees of one of Africa’s biggest ICT organisations were sent links to a website that promised “a huge leap in business communications” using a projection of a charming client liaison avatar called Grace.
Hostage situation
What it really offered was a leap into the deep end of a world of rampaging holograms, umbrella men, slinking LOLcats, stinking hackers, epic battles and a lot of tricky puzzles.
Hundreds of players from Dimension Data made their way through the game, which turned a dry presentation about corporate values into an epic and unforgettable quest to save the world from a hologram avatar turned eeeevil!
We here at Cherryflava are often asked about the type of work that we do in the field of commercial experience design – and this alternate reality game (or ARG) is the perfect example of how we’d turn the mundane content of a typical year-end sales conference into something memorable, engaging and effective; using multi-layered media, a great story [written by the award-winning extremely super-talented novelist Lauren Beukes] and an intriguing game involving a puzzle-filled treasure hunt played out on the Internet and in the real world with fake websites and specially filmed video sequences.
Alternate reality gaming isn’t for everybody, but for innovative brands that are open to taking their event to a far deeper, fantasy level – you should get in touch with us.
Check out the series of videos that were part of the game here.
———————–
Credits:
Conceptualised and produced by: Cherryflava Media
Cherryflava team: Heinrich Hattingh, Jon Cherry & Isabeau Joubert
Story: Lauren Beukes and Sam Wilson
Gaming design: Cherryflava Media & Clockwork Zoo
Video production and direction: Pixel Warrior
Actors: Sarah Terry and Garth Breytenbach
Client: Dimension Data
This morning’s Critical Mass
Posted on 29. Oct, 2010 by Jonathan Cherry.
In good faith, we sent a team [ok, admittedly a small team] to take part in the Critical Mass cycle ride ths morning. Armed with a camera and a something to stop their heads exploding if they hit the tar – they returned with these piss poor photographs.
High on coffee and exhausts fumes clearly the pics were secondary to riding. We were thinking girls in lycra or at least an action shot of a rider attacted to the front of a bus, intead we get a poor reflection of what most probably was an exciting joy-ride in traffic. If you were at Critical Mass this morning, and managed to snap a photograph that is at least in focus, please send it on to us. Thanks in advance.
Adult chocolate milk
Posted on 28. Oct, 2010 by Jonathan Cherry.
Mmmm - milk
They promise a ‘retaste of your youth at 40 proof’ – and on packaging alone – we believe them. Plus it’ll be like school tuck shop when you whip one out at lunch break and down your ‘chocolate milk’ at work.
Sadly only available in the USA, but maybe Steri-Stumpi can bring out an adult mix.
Tonight at Brewers & Union
Posted on 27. Oct, 2010 by Jonathan Cherry.
Have always been big fans of the & Union event posters. Here’s another cracker for tonight’s show.
Critical Mass: Cape Town
Posted on 27. Oct, 2010 by Jonathan Cherry.
Go get your bike
This Friday [29 October 2010] at 06h45 outside the Baxter or 07h15 outside the CTICC – a bunch of people who like to ride bikes will be gathering for just such an activity. Called Critical Mass – it happens in over 300 cities around the world on the last Friday of every month.
We’re going to see if we can make a turn this week.
SAW VII experiential photobooth
Posted on 27. Oct, 2010 by Jonathan Cherry.
We don’t enjoy horror films. Never have – never will.
But there are those that get off on horror. The intense excitement of slashing knives, spurting blood and freaky over-the-top strobe light flashes are exactly what they want and crave.
Look – it’s not like these films attract the talents of legends like Rocco Siffredi and Sasha Grey to help them along – so they kinda have to rely on all the gory stuff. But we are rather curious to know what it is that is creating this kind of extreme reaction in the booth. It’s not Rocco’s appearance on set – so we wonder what on earth it could be?
This movie was shot on a phone
Posted on 26. Oct, 2010 by Jonathan Cherry.
It’s hard to believe that these crystal clear images were produced by a Nokia N8 smartphone, but apparently they are. So the next time your video production guy insists on hiring a big, over-the-top, expensive camera for that upcoming corporate video – just shove one of these cellphone / handheld Panavision phones his way and insist on a lower quote.
‘Dragonfly Love’ was shot entirely on the Nokia N8. Director Thomas Hilland and his crew were tasked to make a film that made the most of the N8’s HD camera, and the freedom of shooting on a small mobile device. Editing and special effects were added off the device, but it should be noted, the remote-controlled dragonflies are all real.
Here’s how they made the magic possible…
Collaborative creativity: It might get loud
Posted on 26. Oct, 2010 by Jonathan Cherry.
While we’re on the topic of movies to see – this is another, that did have a short stint at The Labia, but we’re hoping is soon available on DVD or online for creative inspirational viewing.
It Might Get Loud is a documentary film that explores the history of the electric guitar through interviews with and performances by Jimmy Page, Jack White and The Edge.
Worth it even if you do unfortunately consider Kanye West a competent musician.
[thanks Isabow]
The critical role of The Influencers
Posted on 26. Oct, 2010 by Jonathan Cherry.
How do trends start and then spread in a digitally connected world? Would the Apple brand be as big without the influence of social networks? Who decides who the inflencers in society are?
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion. Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
Follow INFLUENCERS on facebook.com/influencersfilm
With Lady Gaga, Kanye West, Jay Z, Steve Jobs, Illuminati symbolism and all of that good stuff just in this quick trailer, this is so right now. And has been added to our Christmas wish list.
