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Posted on 30. Sep, 2010 by .
It’s easy to amuse the Aussies. You either stuff up the announcement of a or draw chalk art in a harbour.
2011 marks the 60th anniversary of the iconic IKEA catalogue and as it started to land on people’s doormats and in their letterboxes, IKEA decided to have some 3D fun with a chalk art kitchen scene at Circular Quay, Sydney. One sunny day in August people played in the 3D scene, creating an illusion of kids sitting in an enormous kitchen sink and mum balancing on the dish rack.
Life is calm and submissive in Sydney.
propecia onlineIKEA fill a store with 100 cats to see what will happen –
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Posted on 30. Sep, 2010 by .
According to the world’s leading design company, IDEO – this is the future of the book. Biggest problem with books, as we see them, is that they’re made of dead plant matter. Plants can be put to better use really – like giving us fresh air to stay alive. Books needed a reinvention. They just weren’t working the old way we had them.
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Posted on 29. Sep, 2010 by .
Animal rights groups are always full of clever ideas to get their point across. In Russia the WWF thought it would be fun to let people enjoy a fantasy reality through the experience of a bullet wound.
This stunt from WWF in Moscow showed people how it feels to be one of the thousands of animals killed by shotguns every year in Russia. The t-shirts had augmented reality codes that triggered a shooting animation when exhibited in front of special mirrors in the stores or in front of the web cam at home.
Nothing like a bit of hyper-reality to get the ol’ blood pumping. As this technology gets more powerful, we wonder where the boundry between fantasy and reality will be drawn. Can the mind be tricked into believing that you have been shot, even if in reality you haven’t?
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Posted on 29. Sep, 2010 by .
The Suede is back
Spotted this in the streets of Claremont this morning. Suede Puma takkie + QR code that hyperlinks you through to.
Not sure how they’re keeping these things on the street poles without some vigilant cleaner efficiently removing them. The last time we even touched one of these poles somebody with a scraper and a huge bottle of Handy Andy was on the scene in a microsecond to erase our fingerprints. The city is very good at cleaning up when you don’t necessarily want them to.
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Posted on 28. Sep, 2010 by .
We’re assuming that the agency that made this bizarre ad for Maybeline “The Falsies” Volum’ Express mascara were thinking that they had indeed used the Charlie’s Angels soundtrack as a backing track to this ad. But they obviously shot up with a bad batch of pure Afghan muddy goo and settled for the theme music for the 80′s classic TV series Magnum PI instead. It’s truly a disturbing combination of creative ideas that totally doesn’t make sense.
Maybe it’s aimed at mid- to late thirty year-old men with a fettish for mascara, Hawaiian shirts and surfski paddling.
Just to be sure – here’s that Magnum PI intro…
…and here’s the Charlie’s Angels tune… [the music that actually fits with the visuals...and the action woman]
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Posted on 28. Sep, 2010 by .
Look – times are tough, and electronic circuitry just isn’t what it used to be – so what are you to do?
KitKat bypassed the issues by simply putting a human inside one of their vending machines and turning that into a PR opportunity.
We all know how it feels to need a break from the routine of working like a machine.
This is why KitKat brought the latest crazy trend from Japan over to the UK by installing a human vending machine in Londons busy Victoria Station. Commuters were treated to a break from the everyday grind by being given a chance to buy a KitKat for 20p, but from a machine with a real difference! Thousands did, thousands more had their day brightened, and all the money went to charity. You never know where this machine might appear next.
Makes perfect sense to us. Most human are seriously under-rated as a mechanical vending device anyway. Put the fat bastards to work.
[thanks Matt]
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Posted on 27. Sep, 2010 by .
More ‘meat dress’ viral advertising exploitation this time from Cape Town’s own NOMU.
[thanks Paul]
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Posted on 27. Sep, 2010 by .
Thanks to all of your votes and support – Cherryflava has been crowded as the Ogilvy Best South Africa Media and Marketing blog for 2010 at a glittering ceremony at the One & Only hotel on Saturday night.
It’s an honour to have received the affirmation. Well done also to , who were crowned runners up, for the contest in the final round. Was great to finally meet you guys too.
Check out all of the winners and pictures.
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Posted on 27. Sep, 2010 by .
Tokyo at night via timelapse really gives you a sense that our cities resemble human-powered machines. Fuelled by electricity and controlled by mass media, ‘the system’ is a perfect one – designed to keep people consuming and the money lights on.
via
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Posted on 27. Sep, 2010 by .
Braai boudjies
Anything Lady Gaga can do – we can improve on with beer and a braai theme.
The dress before the braai
[thanks Martin]