Archive for July, 2010
What’s your perfect length? Jeez the pressure is huge
Posted on 15. Jul, 2010 by Jonathan Cherry.
It’s no secret that marketing folk like to make you feel crap about yourself, so that you’ll buy their products and save yourself from an eternity of social exclusion.
Buy this bra and the boys will think you’ve got rocking tits, smell like this stuff and girls will believe you’re more capable of killing a rabid dog with your bare hands. Drink this beer, drive this car, fly this airline and your kids won’t consider you a poor loser.
But Gillette have managed to framed these woman [especially the last one] as the most feared judgemental critics after Simon Cowell. So what if it’s short and curly and hangs slightly to the left. It’s our facial hair and we’ll dunk it in our beer and lick the foamy tips of their store of precious, golden, goodness if we want to.
[thanks Simon]
Is the world turning to socialism?
Posted on 15. Jul, 2010 by Jonathan Cherry.
Mi Casa Su Cassa
With the real value of money coming into question these days – it seems that more and more people are turning to pockets of an alternative economic system for their everyday needs. Call it collaborative consumption or socialism the rise of online systems like Talent Exchange and others that facilitate communal goods and services exchange – have got us questioning the future of pure capitalism.
It may be more fashionable in New York than it is in Cape Town right now, but give it a couple of years. It’s been happening forever in certain sectors of our commuities, but it’s when the soccer moms jump onto the idea that the marketers are in hot pursuit.
Ok so it’s not the end of capitalism, but it is an evolution in the way business is conducted as we’ve known it.
More: The new Collectivism – NYMag
Blaas Jou Vuvuzela ft Jack Parow
Posted on 14. Jul, 2010 by Jonathan Cherry.
Spotted this while flicking through MK on DSTV last night.
Zombies and vuvuzelas are so hot right now. Dig the gold-plated braai tongs. We want!
Branded dating?
Posted on 14. Jul, 2010 by Jonathan Cherry.
You want me because I use a Mac
According to various sources, Apple’s online dating site [called iDate Cupidtino] already has over 22 000 members.
Consider the success of this dating product which is part of an increasingly holistic brand offering, it got us wondering what kind of scope exists for other brands in the niche dating arena? Would SAA be able to start a successful dating offering – perhaps calling something like The Mile High Club? Or imagine Telkom had to offer the opportunity to pair up with other like-minded individuals around South Africa and then market special packages to connect you to your dating partner.
KFC Dating…Volvo Introductions…CapeTalk Connections. It’s real-life social networking this. The mind boggles!
Tissot introduces the augmented reality product experience
Posted on 13. Jul, 2010 by Jonathan Cherry.
If you thought augmented reality was just for pre-pubesent teens to goof off with while waiting for the next Twilight movie sequel to be made, here’s a very cool application that Tissot [the Swiss watch makers] have found for the 3D graphic rendering application.
They’ve made the selection of watches more of an interactive experience that frankly would work equally as well for sunglass marketers or condom manufacturers. Rad!
Hot trends right now: Bite marks and huge contacts
Posted on 13. Jul, 2010 by Jonathan Cherry.
Crazy eyes
According to American media reports – US teenagers are seriously into biting each other [thanks to all things Twilight] and wearing Lady Gaga ‘bug-eye’ contacts [as seen in the Bad Romance music video].
Parents are worried, but teenagers are sharing the love at ‘rainbow parties’, while choking each other high on meth and the fumes from their Hello Kitty nail polish.
We blame Lady Gaga and outcomes based education [OBE] on the stupidity, because according to the Times, the appearance of her eyes in the music video is computer-generated. Somebidy please slap them and get them back outside playing with the dog or something like that.
Capitalism explained with animation
Posted on 12. Jul, 2010 by Jonathan Cherry.
David Harvey is a Marxist, but explains the complex failure of capitalism pretty well through the use of a couple of quick drawings. If you’re still unsure as to how the world got into its present mess and struggle following Richard Quest’s explanations on CNN – then this may be for you. Other than that, it’s proof perhaps that off-line Marxist illustration isn’t an extinct artform.
Touching stories: Choose your own adventure on the iPad
Posted on 09. Jul, 2010 by Jonathan Cherry.
Remember those old ‘choose your own adventure’ books you used to get a couple of decades ago? You know, the ones where if you wanted to follow the right passage you’d turn to page 103, or take the door on your immediate left you’d turn to page 378?
Well they’re back – but this time available on the iPad and far more interactive and fun to mess around with.
Tool of North America and Domani Studios teamed up to bring 4 interactive stories to the iPad. By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these stories. Shot by 5 different directors, these interactive, live-action, short stories evolve storytelling in ways that haven’t been done before on the iPad.
If you have an iPad – check them out free here.
What does this mean for things like branded content and advertising campaigns in the future? Everything!
Will the vuvuzela blend?
Posted on 08. Jul, 2010 by Jonathan Cherry.
Look what they have done to our beloved vuvuzela. Why, oh why would you waste the potential of the sweet harmonious tune that our national horn gifts us in the name of a YouTube clip?
It’s shocking! Not safe for sensitive viewers.
Cape Town bids the World Cup farewell with our own Cratefan
Posted on 07. Jul, 2010 by Jonathan Cherry.
Elliott at the V & A Waterfront
Remember the Cratefan that Porky Hefer and his team erected in Newtown Johannesburg just before the World Cup kick off? Well as the tournament heads for its exciting conclusion, Cape Town is bidding the festivities farewell with our very own crated one.
The note from Porky reads:
His name is Elliot – named after the foreman of the team that built him. Yes the international media might be leaving our city/country pretty soon, but its purpose is to try keep the feeling and spirit going in our country once the euro waving foreigners have left our shores. This time we used around 4200 crates and he’s now 18 meters tall.
All hail the African knight
Go check him out for yourself.
