Branded dating?
Posted on 14. Jul, 2010 by Jonathan Cherry in Branding
You want me because I use a Mac
According to various sources, Apple’s online dating site [called iDate Cupidtino] already has over 22 000 members.
Consider the success of this dating product which is part of an increasingly holistic brand offering, it got us wondering what kind of scope exists for other brands in the niche dating arena? Would SAA be able to start a successful dating offering – perhaps calling something like The Mile High Club? Or imagine Telkom had to offer the opportunity to pair up with other like-minded individuals around South Africa and then market special packages to connect you to your dating partner.
KFC Dating…Volvo Introductions…CapeTalk Connections. It’s real-life social networking this. The mind boggles!
One Response to “Branded dating?”
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IITQ
14. Jul, 2010
It’s been done.
Datingbuzz have a dating engine – accessible as a dating site in itself – that otehrs are able to apply their brands to. 5fm dating, IOL dating, etc all sit on top of Datingbuzz.
This overcomes the biggest problem for dating sites – nobody wants to join a site with no other members. The Datingbuss database is shared across all the brands sitting on top, meaning you can launch instantly.
Clever.