Castle Lite can’t touch it with MC Hammer
Posted on 14. Jun, 2010 by Jonathan Cherry in Advertising
We completely understood [and secretly enjoyed] the symbolic association between a beer and Vanilla Ice. But Castle Lite’s recent collaboration with MC Hammer, is well beyond our comprehension of relevance. This bar clearly doesn’t sell a lot of Castle Lite if the barman is so completely overwhelmed and surprised by the extra cold beverage. Surely he’d have a pair of gloves or a branded tong that could assist him in serving the extra cold bottle as part of his busy schedule of serving a popular beer.
Maybe it works for people that do, or potentially could drink Castle Lite. But we’re clearly not one of them.
