Welcome to Ferrari World Abu Dhabi
Posted on 31. May, 2010 by Jonathan Cherry in Design
Looks like a giant limpet on the side of the earth
The world’s first Ferrari theme park is set to open in Abu Dhabi on the 28th of October 2010. So far, we wanna go purely judging on the view of the complex from space.
Ferrari World Abu Dhabi will pay tribute to the passion, excellence, performance, and technical innovation that Ferrari has established over the years and represents today. Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m² and carrying the largest Ferrari logo ever created.
In celebration of the opening date announcement, Ferrari World Abu Dhabi unveiled one of its featured attractions. Officially named “Formula Rossa,” this attraction will offer guests a once-in-a-lifetime experience blasting away on the world’s fastest roller coaster reaching speeds of up to 240 km/h.
Visitors to Ferrari World Abu Dhabi will enjoy an aerial voyage through Italy following a Ferrari, a G-force experience taking passengers on an adrenaline-pumping ride up over 62 m, through the roof and back down again, and a flume ride journey through the heart of a Ferrari 599 engine.
Like a spaceport
Crazy stuff. But brand experience is the key factor here and Ferrari are investing heavily in that strategy. Just a pity the cars aren’t electric – or are they?
More: Ferrari World
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One Response to “Welcome to Ferrari World Abu Dhabi”
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Craig Schofield
19. Jun, 2011
You can find amazing structures in Dubai, this Ferrari structure is one great example and more fantastic building soon.
Craig Schofield