Archive for May, 2010
Nike: Write the Future [full video]
Posted on 22. May, 2010 by Jonathan Cherry.
We posted the trailer last week – and here at last is the full 3 minutes of Nike’s World Cup ‘Write the future’ TV campaign.
Brilliant!
Thanks to Steenberg, we have a tough weekend ahead
Posted on 21. May, 2010 by Jonathan Cherry.
Our preferred brand of energy drink
Damn, life in Cape Town just got a whole lot harder. Not only do we have to subject ourselves to the Stormers gleefully whipping some Waratah butt tomorrow, but we’ll have to do it through a cloud of flinty, soft, mesmerising 1682 bubbles send over courtesy of one of our very favourite brands, Steenberg Vineyards.
How can you resist the hypnotic effect
Somehow they knew that it was a weekend of celebration and delivered the only combination of liquid joy catalyst that really matters. We’re not really sure what to do now. This box filled with laughter is staring at us with its one good eye from across the office and there are still tasks to be done before the taxis outside start their Friday afternoon war. Do we cradle one these precious babies in an ice bucket now or not? Rough call!
Thanks guys!
Subtle public disapproval of Pick n Pay’s promotion of smoking
Posted on 21. May, 2010 by Jonathan Cherry.
Yuk
It seems we’re not the only ones that disapprove of having to maneuver our way around this blatant smoking promotion every time we go to Pick n Pay. They consistently insist on making everybody entering the shop walk as close as humanly possible to it. This chick seems pretty happy toking on her electronic stick, but why we all have to be subjected to her enjoyment of nicotine is beyond us.
Well done to the kid that labeled it as we see it.
BTW – we’ve had a genius idea of marketing an electronic device that dispenses pure, vapourised, non-combustible tetrahydrocannabinol [THC] and call it the Goofed. It won’t harm anybody and you can merrily sit in a restaurant or at your desk at work and get completely stoned without anybody smelling your e-joint. Same thing as this really – so should be perfectly legal.
The London 2012 Olympics ‘cyclops’ mascots
Posted on 20. May, 2010 by Jonathan Cherry.
I'm watchiiiiing youuuu!
Having just one eye is very fashionable right now. Lady Gaga is always circling her one eye in a vain attempt to deliver some kind of mind-control thing, and now even Christina Aguilera has emerged from breeding to reveal that she is a robot with just one eye. Keeping in that tradition, the London 2010 Olympics mascots have now been made public and yip – you guessed it, they’re liquid metal cyclops things.
Freaky
Jeez give us an ol’ Chinese-made Zakumi any day. At least our friendly leopard creature won’t keep us awake at night with the metallic prodding of his phallus shape like Wenlock and Mandeville [the odd name of these things] will. We’re going to go poke an eye out now.
If a copywriter designed an elevator
Posted on 20. May, 2010 by Jonathan Cherry.
Just hold tight
In most cases, our communal signage / instructional language comes across like it was penned by a death row inmate at Pollsmoor. We don’t tend to give instructions in a very nice way in public – and then authorities wonder why people are so keen to break the law. That’s why we love this ‘help’ button spotted over at NOTCOT.
It’s so personal, comforting, human and beats the crap out of that stupid ‘bell’ symbol.
Hyundai: What would you trade for World Cup tickets
Posted on 20. May, 2010 by Jonathan Cherry.
Hmm – tell you what…we’re not too keen to trade anything for our World Cup passes, but we’re perhaps open to suggestions. If you promise to give him back after the tournament we might let you invite The Skim to a Grand Prix or two during the tournament, but then he’ll have to give you his tickets – not ours. He likes cars and men in shiny, logo-filled, tight suits. His eyes don’t usually move, but they do when he looks at that stuff.
Budweiser reckons it’s time for all of us to swap some clothing
Posted on 19. May, 2010 by Jonathan Cherry.
At the end of a game of football it’s customary for the players of opposing teams to swap their filthy, sweaty, stinking jerseys – usually as a subtle way of delivering even more hurt and insults after the final whistle has blown.
Budweiser [an official World Cup sponsor] thinks that idea is pretty rad and suggest that we all do the same. Right here…right now!
Just make sure you don’t swap a decent beer for one of their poor excuses for a brew.
Australia have been training against wild animals
Posted on 18. May, 2010 by Jonathan Cherry.
The Australians have got it all wrong. Obviously what’s happened here is that the Socceroos [the name for the Aussie soccer team..bit like Bafana Bafana] have been talking to their Super 14 rugby teams over a couple of frosties. After a dozen Fosters they literally thought that these poor blokes really do come over here and play rugby against sharks and cheetahs and lions and bulls.
Hence they’ve been practicing against a menagerie of wild animals back home. Pretty damn impressive film making however. The Waratahs are going to have a few more scary war stories to tell this lot when they get back home next week.
Gordon Ramsay says chefs shouldn’t be fat
Posted on 18. May, 2010 by Jonathan Cherry.
Gordon Ramsay is a Comrades runner, which is interesting cause it symbolises his philosophy to staying on top of his game. Get out of your comfort-zone and strip yourself out of your security. Get your mindset into difficult and uncomfortable places, the routes your find getting your way out always lead to surprising discoveries.
Learning happens when you’re in a vulnerable situation.
via Runner’s World
Nike: Write the future – Wayne Rooney’s trailer park
Posted on 18. May, 2010 by Jonathan Cherry.
They’re not a World Cup sponsor, but that doesn’t mean there isn’t anything for Nike to make a noise about football wise. In the teaser – Wayne Rooney finds himself in a trailer park. It’s where he probably would have ended up had he not pursued his love for drilling balls into the back of nets.
Nike’s latest World Cup themed advert has the potential to unite fans of both the England and France national football teams as it both mocks and praises the potential of two of their sponsored athletes – Wayne Rooney and Franck Ribery. [More from the Independent]
The commercial’s TV debut is scheduled for Saturday May 22, which means we’ll see their thinking in all of its glory then.
