MTN starts to wind up the 2010 party
Posted on 27. May, 2010 by Jonathan Cherry in 2010
We gave the guys over at MetropolitanRepublic a call after being rather impressed with the New MTN ‘Ayoba’ 2010 TV ad that’s doing the rounds at the moment. As we lead up to the World Cup – there may be a few variations on a theme that you’ll spot of these that are more city specific.
For example – here’s Durban’s edition:
If you’re wondering what Ayoba means:
It’s an evolution of expressions like ‘ayeye’ / ‘ayoyoyo’ and was first used to express approval/appreciation of good dancing.
As with most slang words, no one knows its exact origins, but it’s presumed to have started in Joburg township culture. It means delight, excitement, agreement, approval or can be used as a greeting/goodbye.
It is uniquely South African.
Now you know some South African. Use it!
[thanks David]
3 Responses to “MTN starts to wind up the 2010 party”
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andrew
27. May, 2010
Seriously, did they close long street for that?
Love the LCD TV in the Ayobashaw.
Jonathan Cherry
27. May, 2010
Yeah – pretty impressive. Must have been at 3 in the morning on a Monday.
SheBee
09. Jun, 2010
Hi guys, if you\\\’re keen on seeing more of their TVC\\\’s – The Pretoria edition is pretty cool too, they\\\’ve used Locnville as the soundtrack – go to their Zoopy channel.
http://zoopy.com/channels/ayobamtn