Mohair: The ultimate World Cup South Africa souvenir
Posted on 26. May, 2010 by Jonathan Cherry in Advertising
Don't leave without a Mo
South Africa produces the best mohair in the world! There is no contest. If you’re looking for the Mo – there’s no other place to go.
Spotting the opportunity to spread this message to the likes of Rooney, Drogba and Henry during the World Cup – Mohair South Africa have embarked on an advertising campaign to get the word out about mohair to all the foreigners . We should be proud of our Mo. South Africa, and more specifically the Eastern Cape, is the biggest producer of mohair in the world. It’s not the most creative or visually simulating advertising campaign ever, but we’re pretty passionate about supporting and highlighting local industries that internationally kick ass.
Mrs Rooney will look just fine with a Mo
So as part of the ultimate South African ‘care pack’ for our beloved ama-Visitors you’ll now have to include: a bottle of Steenberg 1682 MCC, a Nando’s gift certificate, a bottle of Puma Unity beer from & Union, a Fokofpolisiekar CD, Justin Bonello’s cook book and now… a mohair jersey.
Gooi hom bokkie
Don’t leave without your Mo.
[thanks Ashleigh]
