Using Ponds will guarantee that you score
Posted on 30. Apr, 2010 by Jonathan Cherry in Advertising
As insulting and childish as the Axe deodorant ads are to men, you have to feel the sting in the face these ads for Ponds must deliver if you’re a woman.
Clearly the makers of Ponds have conveniently stereotyped woman, who could potentially use their product, as dis-empowered females who measure their worth against their ability to score some loser who never notices her in the first place.
The clincher has to be all important sales line – Ponds Flawless Radiance: ‘Loves helping hand‘? Jeez that’s bad. The makers of this stuff should be hauled in from of the ASA just for that and given a good hiding. It’s just not right.
Degrading, manipulative, insulting, childish, amateur and that’s just the music that cheeses the whole thing up. We’re not the target market and haven’t ever been hijacked with this thing during our daily viewing of Ramsay’s Kitchen Nightmares, but if it’s attacking you during your beloved 7de Laan we feel for you.
If you’re a horror fan – see the rest of the episodes here.
[thanks Naledi]
2 Responses to “Using Ponds will guarantee that you score”
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shruti
02. May, 2010
while racism is such a hot topic all around the world, how do advertisers get away with such insensitive messages? … isn’t this propagating the same message, white better than brown? … they have the same ( scene to scene ) advert running in India, featuring some of their bollywood actors …
http://www.youtube.com/watch?v=LIIM0VVk_sg
Think its time they review their brand strategy?
Andrew
03. May, 2010
If you think this ad’s bad you should tune in to 5FM and listen to the Benzac ad. It’s horrendous! It literally makes my ears bleed.