Toys to be banned from fast food…
Posted on 28. Apr, 2010 by Jonathan Cherry in Branding
Mmmmm - yummy
..in parts of America at least.
According to the New York Times; the board of supervisors in Santa Clara County, south of San Francisco, voted Tuesday to ban the promotional toys that often accompany child-size portions of cheeseburgers and chicken nuggets if those meals don’t meet certain nutritional standards.
“What we’re trying to do is de-link the connection between unhealthy food and toys,” said Mr. Yeager, who added that he believed children chose their meals based on the giveaway that came with it. “Why would a kid say ‘I want a burger with fries’? It’s the toys that they want.” [more]
After finally getting to see the movie Food Inc this weekend – it’s a marketing trick that should have been banned years ago. If you really wanna know where your happy meal comes from, spend some time holding back your vomit during that movie.
Remember kids – a happy meal is one step away from a crack pipe.
BTW – here’s our classic quote from the NYTimes article:
Walt Riker, a spokesman for McDonald’s, said it was disappointed by the board’s action, adding that “our Happy Meals provide many of the important nutrients that children need,” including zinc, iron and calcium.
That’s reassuring!
More: If you have the bandwidth – watch The Future of Food here. A free documentary about the stuff you put in your body.
