Cherryflava

Puma gets eco-friendly with its packaging

Posted on 14. Apr, 2010 by Jonathan Cherry in Design

Neat as a button

When we were walking around the Two Oceans Marathon expo the other day we were well impressed enough with some Puma gear to have bought an item or two. That goodwill towards the brand may however continue now that Puma have announced that their shoe boxes and apparel bags will now be eco-friendly.

Puma’s “Clever Little Bag” will significantly reduce the amount of waste and CO₂ emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate.

This sustainable packaging and distribution system, developed in partnership with renowned industrial designer Yves Béhar of the San Francisco based fuseproject, marks a pivotal phase of PUMA’s ambitious long-term sustainability programme and underpins its target of reducing carbon, energy, water and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.

I'm half the consumer I used to be

Now I ask you with tears in our eyes – when the hell are the other retailers and consumer product manufacturers going to wake up and bloody well follow suit? There’s only so much land we can fill with your branded packaging junk.

[thanks Christine]

• A re-usable “Clever Little Bag” replaces the cardboard shoebox – resulting in annual savings of 8 500 tons of paper, 20 million Megajoules of electricity, 1 million litres of fuel oil and 1 million litres of water.

• Doing away with about 720 tons of polyethylene bags – enough to cover 1 000 football pitches – by bagging apparel in sustainable material.

• PUMA T-shirts will be folded one more time to reduce the packaging size, save on CO₂ emissions and reduce transport costs.

• Biodegradable bags will replace plastic and paper shopping bags in PUMA stores – to save another 192 tons of plastic and 293 tons of paper annually.

Tags: Clever little bag, eco-friendly, Puma