With 100 days to go – how about ‘Swamp Soccerettes’ to sell milkshakes?
Posted on 02. Mar, 2010 by Jonathan Cherry in 2010, Advertising
Advertising in Britain is so easy leading up to the World Cup. It’s merely a combination of tried and tested attention grabbing elements thrown in the mix with a healthy dose of images of cheerleaders and then it’s all left to simmer with a football theme. In this case it’s to sell milkshake, but you can insert just about any product type you can think of.
See this is where we’re getting it all wrong. Nobody really wants all the heart-string tugging images of fans having fun and sentiments of a ‘nation united’. Soccerettes + mud and a bit of that augmented reality stuff and you’re laughing in a FIFA lawyer’s face and drinking single malt with your bank manager.
The campaign’s augmented reality aspects are generated by holding up a bottle of the limited edition Cookie Dough milkshake to a webcam, via www.frijjmud.co.uk. A Soccerette then slowly emerges, squelching seductively from the bottle.
The campaign builds up to Frijj’s annual Swamp Soccer World Cup, supported by the Soccerettes themselves. The tournament will see a field outside Glasgow flooded and a game of football attempted, though it sounds like water sports skills could come in handy.
Teams are co-ordinated via Facebook Connect, where personalised cheers can also be sent to friends. [via]
Website: FRijj
