Trailer for the upcoming Philips ‘Parallel Lines’ short film series
Posted on 18. Mar, 2010 by Jonathan Cherry in Advertising
BMW did it nearly 10 years ago with The Hire [a series of eight short films (averaging about ten minutes each) produced for the Internet] and now Philips are preparing to release Parallel Lines. They’ve teamed up with five hotshot film directors from Ridley Scott Associates and challenged them each to create a cutting-edge short film to showcase the great Ambilight, picture and sound capabilities of Philips TVs.
This is the trailer – with the rest soon to be released via Facebook. Can’t wait to see them and if they’re anything like the old BMW films [which were a little ahead of their time] they’ll be a smash hit.
The statistics from the BMW campaign were impressive: After the series began, BMW saw their 2001 sales numbers go up 12% from the previous year. The movies were viewed over 11 million times in four months. Two million people registered with the website and a large majority of users, registered to the site, sent film links to their friends and family. via
As a refresher – here’s the old Madonna / Guy Richie BMW M5 film
