This ad is ruined by the library crowd cheering at the end
Posted on 15. Mar, 2010 by Jonathan Cherry in 2010, Advertising
It’s such a pity when sound engineers insist on reusing sound effects in movies and ads that have been used over and over again.
For example the classic baby chuckle that gets used in just about every scene featuring a baby with a faint smile on its face.Or the predictable car tyre screech, which you’ll easily spot whenever speeding cars are filmed. It’s the same sound effect, ripped from the same library CD.
Our other favourite, is the canned applauding crowd sound [found in this ad at 0:48]. We were so enjoying the story up until that point, at which it transformed this ad into a channel-changer for us.
Did the budget not allow for an original recording of happy people? Surely for a beer company it couldn’t have been that hard to find a crowd of people dying to emitted a cacophony of delight.
Please – burn that bloody CD and go record your own sounds. It makes a perfect well-filmed commercial seem cheap.
3 Responses to “This ad is ruined by the library crowd cheering at the end”
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Jonathan Peel
15. Mar, 2010
What is your thoughts on canned applause in general.
I often watch a sitcom and start laughing at a joke, and after hearing the laughing on TV I think haha, they get it too. then I realize that there isn’t a they, just a sound clip the editor or producer put in there. I then often wonder what the show would be like without the laugh track.
Do you remember sitcoms at the end used to say {ShowName} was recorded in front of a live studio audience?
Jon
15. Mar, 2010
How about the call of the great and glorious Fish Eagle – made to sound jut in almost any ad featuring the bird, or even just a river.
Jonathan Cherry
15. Mar, 2010
Canned applause is very much ‘Who’s the Boss’ and ‘Orkney snork nie’ territory. Old school.
Fish Eagle [the sound of Africa] – don’t find that as bad as the others, but maybe that’s cause it sounds cool.