Cherryflava

The story of stuff

Posted on 10. Mar, 2010 by Jonathan Cherry in Branding

Society is filled with stuff. Stuff you want, stuff you need, stuff you’re told you need  and stuff that makes you feel better about you – all the while cluttering your life and our planet. If you think about it rationally – it’s a pretty ****** up system, but it’s our system so we gotta own it and be responsible for it.

Up until now – marketing has had a lot to do with making this system work, so it’s no wonder then that the industry is under just a bit of pressure as the kind of thinking, outlined in this 20-minute movie, spreads.  So take the time and make yourself acquainted with the treehugger’s argument. It’s fairly compelling stuff.

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Tags: stuff