New from Biblioteq
Posted on 11. Mar, 2010 by Jonathan Cherry in Advertising
Blood or mulberries?
Copy: Feel Inspired
It’s advertising because it was created by FoxP2, but…but…?
Feels like the punchline to a potentially brilliant joke was just delivered in Latin and we’re the only ones without an LLB in the audience. Please, somebody, deliver us from our ignorant, arrogant, poorly-educated hell in which we reside.
Update: Mystery solved. The answer is Paradigm Suicide [thanks Fred]. Through the enlightenment of literature the work represents the suicide of the old-self and the emergence of a more inspired, educated self. If we’re getting this much secondary bleeding just from the ads, we’d better get down to the shop and completely kill ourselves.
Blood or blueberries?
Murder of mishap?
16 Responses to “New from Biblioteq”
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Kate
11. Mar, 2010
The books will blow your mind perhaps?
Jonathan Cherry
11. Mar, 2010
…but their heads look pretty much intact – and it’s scary not inspirational.
Smoky
11. Mar, 2010
what ever you do, don’t read that book…
Motheo
11. Mar, 2010
As Kate said, blow your mind.
Fred
11. Mar, 2010
Paradigm Suicide
Smoky
11. Mar, 2010
aaaahhhhh:)!!!!!
Jonathan Cherry
11. Mar, 2010
Ooooooh – ok. That makes sense. Thanks Fred. The suicide of your old self.
Jane
11. Mar, 2010
uh…even if it is blow your mind, not so funny, especially in our country. Doesn’t inspire at all.
Andrew Taeber
12. Mar, 2010
I wonder why they did three executions of exactly the same idea, might as well have done one really great execution?
susan
12. Mar, 2010
Even with the LLB in the audience, its just stupid.
Nick
13. Mar, 2010
In agreement with Susan. (Fellow LLB).
They didn’t pull this off.
Sam
15. Mar, 2010
This is why these kind of sites suck, because the same human qualities appear every time: ignorance (come on guys, it\’s simple, books that are mind blowing), then bitterness (and often from the people have never made anything themselves), jealousy, pettiness and the range of qualities that never make for a great or stimulating read. Wow guys, go and do something with your lives, become the best at it, then start a site that disses stuff, you\’ll still be in the asshole ranks, but at least a respected one.
Jonathan Cherry
16. Mar, 2010
Mind blowing? We liked the Paradigm Suicide more.
If the ads were conceptualised to draw attention to Biblioteq and spark curiosity to go to the store – then they’ve done a good job by starting the conversation.
Perhaps a bit lateral for most, but on the other hand if they were just made to win awards then it shouldn’t matter too much if people understand them or not.
The Skim
16. Mar, 2010
It’s a pity that agencies too often neglect their clients needs and use them only for winning awards. Sad, very sad.
ROTEM
17. Mar, 2010
From the client: These ads work.
They got you all taking.
Jonathan Cherry
18. Mar, 2010
Exactly – thanks Rotem.
Some people will love you, some will hate you – but you really have to worry when they’re indifferent.