McLaren using live real time digital portal to enhance TV action
Posted on 17. Mar, 2010 by Jonathan Cherry in Technology
Not real Champagne
McLaren have launched a pretty useful website that provides live telematics and running team dialogue between their star F1 drivers Lewis Hamilton and Jenson Button and the pit crew for F1 fans.
Designed to run alongside and augment the live action taking place on the big screen, the little screen experience offers a software app that is live only when the car is on the track, delivering live updates from both the pit and the minds behind the car at McLaren’s UK HQ. Totally unique to McLaren, it gives fans an insight into what’s going on in the heads of the drivers and the team behind them, before, during and after ‘The Race’. [via]
As we always say – digital shouldn’t replace traditional channels, but rather add layers to enhance the overall experience into something that’s even more of an experience on the day. This is a great example of that. The technology is there right now to virtually transport fans into the inner workings of the behind-the-scenes of sport. Go Go Go!
Check out the McLaren site here
