Chicken Licken and KFC: Pregnant seems to be the flava of the month
Posted on 02. Feb, 2010 by Jonathan Cherry in Advertising
We’ve been avoiding talking about this ad on the Cape Talk Ad Feature for some time now, but we just can’t keep it in any longer.
Wonder if Jacob Zuma is spending a lot of time at Chicken Licken. Or maybe licken’ chicken is what got him into trouble in the first place.
KFC are also on the ‘pregnant’ vibe. Is it something in the water? What came first the chicken or the egg?
Read: ANC defends Jacob Zuma over ‘love-child’ claims – BBC
3 Responses to “Chicken Licken and KFC: Pregnant seems to be the flava of the month”
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Gareth Cotten
05. Feb, 2010
Have also noticed the whole ‘pregnant’ theme underlying a number of ads and campaigns recently, on TV and in print media…
To my mind, they’re tapping into the mentality that this is the time of year when most people realise that they are actually pregnant. Think about it: When are most babies conceived? Christmas holidays. Fast-forward to 4-6 weeks later, and your woman comes to tell you that she’s late (and not for work). Give it a few days to sink in, and all of a sudden, that’s all that’s on your mind. See an ad with that theme in it, and the brand is gonna stick in your head that much more…
Jonathan Cherry
06. Feb, 2010
Do you have some exciting news to share with us Gareth?
Gareth Cotten
08. Feb, 2010
Okay, you got me…
TheSkim is carrying my child!