The Heart Attack Grill – brutal honest marketing that works
Posted on 19. Jan, 2010 by Jonathan Cherry in Branding
Mmmm - makes ours a double
A doctor in the US has given up on trying to convince people to live healthier lives and has decided to profit rather from their desire to kill themselves.
He’s opened a greasy burger joint called the Heart Attack Grill – no jokes – that specialises on serving food your dog would die eating. Unsurprisingly the place in Phoenix, Arizona has become wildly popular with fat people wanting to gorge their arteries with crap.
There is nothing but burgers – named after bypass surgeries, according to their prodigious sizes and stupendous caloric content – real fries, and “heavy” soft drinks. The waitresses are unashamedly sexy, dress in naughty nurses costumes and carry out mock “checks” on their “patients” before, during and after they’ve eaten, in order to see if they’re up to it. [via]
Yummy. But at least they’re honest and blatant about exactly what you’re getting there.
Website: The Heart Attack Grill
3 Responses to “The Heart Attack Grill – brutal honest marketing that works”
Leave a Reply
Cherryflava Projects
Live Talkshow
MarkB
19. Jan, 2010
I had a burger here when I was in the states a while ago. It’s very cheesy and blatently cliche’d. It’s like a wannabe Hooters (waitresses walking on the bar tops & dressed like nurses), but with an in-your-face, “we’re unhealthy and we know it” type campaign…
But heck, it seems to work for them
Jonathan Cherry
19. Jan, 2010
Nice – hopefully the nurses know a little first aid too..
Gareth Cotten
20. Jan, 2010
Loving it. Do the nurses know not to talk with their mouths full?