Cherryflava

Puma leaps off iconic logo into the 5FM studio

Posted on 29. Jan, 2010 by Jonathan Cherry in 2010, Branding

Goodbye Kitty

For the first time in the company’s history – Puma have dropped the leaping cat off their #1 logo in favour of a silhouetted outline of Africa.

The move is to show the brand’s commitment to Africa and the 12 African football teams the company sponsors. Although we love the feline, the new and improved logo looks pretty rad to us.

Independent sources have however revealed that the energetic cat was last see this morning enjoying it’s time off and doing celebrity interviews in the Johannesburg studios of 5FM.

Hello Kitty

[thanks Brett]