Landmine condiments
Posted on 13. Jan, 2010 by Jonathan Cherry in Design
Ketchup...
You may have used a sachet of McDonald’s tomato sauce to fake a shark attack in the pool once or twice before, but the ‘campaign against landmines’ used the idea as a pretty effect PSA in New Zealand. Tear open the wrapper and off goes the guy’s leg…blood and all.
On that previous point, perhaps the ’shark spotters’ can plant similar sachets on the tables at The Gallery in Fish Hoek to warn swimmers what will happen if they don’t listen when the siren goes off.
Looking innocent enough
via the dieline
2 Responses to “Landmine condiments”
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The Skim
14. Jan, 2010
Good example of a though provoking campaign utilising a simple and effective medium. Great stuff.
Katleho
01. Mar, 2010
Never thought of before!
Great!