Keeping Keeley: Axe makes a movie
Posted on 26. Jan, 2010 by Jonathan Cherry in Advertising
Keeping Keeley is an interactive digital film made for Axe deodorant in which you the viewer, control some dude’s twists and turns as he attempts to keep UK Page 3 model, Keeley Hazell, interested in him.
It works with Facebook and has loads of pics of Keeley in lingerie which will excite and amaze anyone that still reads FHM – but seriously, as an application to manage government it could well have merit.
Try keep Keeley
It’s typical Axe stuff, but interesting to see how they are tackling the ‘branded entertainment’ arena. For us – we’re not so keen on Facebook applications that we perceive to be too invasive so we’ll pass on the ‘controlling bit’, but one to watch as a case study.
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