Volkswagen’s ‘Fun Theory’: innovation and inspiration all in one
Posted on 10. Dec, 2009 by Cassandra in Branding
Volkswagen has come up with a website revolving around their new and inspirational initiative called ‘The Fun Theory’.
Basically, the whole concept focuses mainly on using innovative ideas in order to “change things for the better.”
So far, they’ve posted three videos each expressing how simple it is to get people interested in doing mundane tasks, as long as you make them fun.
This campaign is genius in so many ways. Not only does it make Volkswagen [a car manufacturer of all things] look good environmentally, but it also does a brilliant job of demonstrating how simple it is to get people involved in these sorts of experiential activities.
Cant wait for their next instalment!
Website: The Fun Theory
YouTube Link: Bottle Bank Arcade
YouTube Link: Piano Stairs
YouTube Link: The World’s Deepest Bin
3 Responses to “Volkswagen’s ‘Fun Theory’: innovation and inspiration all in one”
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Tyron Bache
11. Dec, 2009
What a brilliant idea! simple and fun always win
Cassandra
11. Dec, 2009
Yeah, it’s great! Really makes you want to come up with similar ideas of your own too.
Walter
12. Dec, 2009
Excellent thinking, keep going!!!