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Royal Canin: an advert that makes you drool

Posted on 07. Dec, 2009 by Cassandra in Advertising

An advert that makes you drool

Here’s one way to show the world that your product is desirable.  Royal Canin, the German dog food brand, and Heye & Partner have created this dual side by side advertising campaign in a pedestrian alley way somewhere in Hamburg, Germany. 

On one side they’ve posted a product shot of Royal Canin dog food, and on the other side they’ve posted a picture of a hungry dog. 

What makes this billboard is that the picture featuring the hungry dog is not just a boring old picture; this picture actually salivates onto the road.

The image itself is cute, and the overall concept is creative.  Suppose it would be a pity though if you saw it on a rainy day.

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Tags: Drooling Dog, Hamburg, Royal Canin