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‘Alice’ campaign: ‘follow the white rabbit’

Posted on 11. Dec, 2009 by Cassandra in Advertising

Follow the White Rabbit

In order to promote their four-hour reproduction of Lewis Carroll’s Alice in Wonderland, ‘Alice’ [with Kathy Bates as the Queen of Hearts], Syfy and Fallon came up with a massive campaign urging people to ‘follow the white rabbit’.

Promotion for 'Alice'

They did everything from street projection, to dressing up 50 white rabbits and parading them around the streets of Manhattan. They even used Twitter and the web, where viewers were able to follow the white rabbit from webpage to webpage before finally coming to the Syfy website for details about the shows. 

Talk about trying to keep people’s interests!  Looks like this one had a little bit of everything.

Website: Follow the white rabbit

YouTube: Link

via and via

Tags: 'Alice', Fallon, Follow the white rabbit, Syfy