VW Citi Golf: It’s finally time to say cheers

Posted on 04. Nov, 2009 by Jonathan Cherry in Advertising

Red, yellow, blue

Jeez – just about everybody that’s grown up in South Africa in the past couple of decades as some point have owned a Citi Golf.

We had one that kept on getting broken into and slowly but surely had all of its parts removed [ah...good times].

Totsiens ol' friend

Now after 25 years – the SA legend is being put out to pasture and very soon no more Citi Golf cars will be produced – and to honour the brand the last Citi will be doing a victory lap around the country to offer everyone the opportunity to come and bid farewell to Citi by signing the vehicle.

The entire victory lap can be followed at http://www.goodbyeciti.co.za and on Goodbye Citi’s Facebook, Twitter, Flickr and YouTube pages – where the public can also post their goodbye messages.

What we didn’t know is that Jenni Button [who we've worked with in the past] was part of the creative team behind the famous red, yellow and blue thing that the brand took on in the 80’s. It’s was intended to turn the car into a fashion accessory – which pretty much worked well at the time.

If you’re keen to make your physical mark – the tour schedule looks like this:

When and where you can haul out the tissues

[thanks Amy]

Tags: Citi Golf, Ogilvy, VW, VW Golf

2 Responses to “VW Citi Golf: It’s finally time to say cheers”

Jonathan Carter

04. Nov, 2009

They were excellent entry-level cars in terms of reliability and performance, but they haven’t kept up with the times in terms of safety. I had two of them which have given me excellent service, the last one I had I even drove a few times to Jo’burg and back without the slightest hitch. I think their time has come and gone and it’s time for VW to produce a better entry-level car. Perhaps they’ll start selling the Lupo locally now?
pieter

12. Nov, 2009

I still drive my citi golf and always will.Its the second best vehicle on the road, the best vehicle has yet to be developed.

Please let me know where in Cape Town I can bid farewell to the most reliable vehicle in my life!!!!!!!!!!!!!!!!!!!!!!

Hope the replacement vehicle will become just as much of a LEGEND!!!!!!!!!!!!!!!!!

If I could, I would join VW with the country wide roadtrip.

Njoy guys
Pieter