Live Green Toronto: an advert you can turn off
Posted on 04. Nov, 2009 by Cassandra in Advertising
A good type of 'turn-off'
In order to advertise Live Green Toronto, a new resource for Torontonians that offers environmentally friendly living advice, the city of Toronto and Canadian ad group Agency59 have come up with this bus shelter ad.
Going along with the brand/product itself, the interactive advert urges people to switch off the ad [by flicking the attached giant light switch] and to turn their website torontolivegreen.ca on.
Not a bad idea. SOMEONE was definitely ‘switched on’ when they thought this one up. Just one question though. Does the ad turn itself back on afterwards?
Website: Livegreen
