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Digital Edge podcast: All about ARGs

Posted on 09. Nov, 2009 by Jonathan Cherry in Technology

Why so serious?

Why so serious?

The latest Digital Edge podcast is all about Alternative Reality Gaming [ARG] marketing. We chatted quickly about the work that we did for Woolies. Other interviews include detail about The Dark Knight ARG and The Art of the Heist campaign done for Audi.

Listen to it here.

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