Association for Responsible Alcohol use ads are disturbing
Posted on 03. Nov, 2009 by Jonathan Cherry in Advertising
It’s probably because they come across as so real that these ads, which were done by Lowe Bull and Velocity Films for the Association for Responsible Alcohol use, are so disturbing.
How many South Africans can totally relate to these? Having our own recent experience with some totally wasted flyboy at the wheel of a Golf on Friday afternoon – they’re probably talking louder to us right now than ever.
[thanks Simon]
3 Responses to “Association for Responsible Alcohol use ads are disturbing”
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Association for Responsible Alcohol use ads are disturbing … | Association up date today
03. Nov, 2009
[...] are so disturbing. How some South Africans crapper totally colligate to these? View post: Association for Responsible Alcohol ingest ads are disturbing … Posted in Uncategorized | Tags: abdul, for-the, jointly-host, often-have, probably-because, [...]
Menke
04. Nov, 2009
They could have just filmed a few nights at Oblivion… that’s enough to embarrass anyone sober
Jane
04. Nov, 2009
They’re more of a comment on the fact that excessive drinking is a social norm. Clever, because big problems don’t disappear by having the very worst outcome portrayed (think anti-smoking and typical alcohol abuse ads). It’s the portrayal of the issue in seemingly trivial, everyday situations that hits hardest