Windows 7: The kind of ‘party’ you fake sick to avoid!
Posted on 02. Oct, 2009 by Cassandra in Totally Whack
It’s such a shame when a company with an excellent product, and an imaginative marketing concept, end up making a horrible mess of their final execution.
You’d think that with all the income that a company like Microsoft generates, that they’d be able to come up with something pretty amazing; but alas not this time.
With the roll out of the new Windows 7, Microsoft decided to market their new software to the public by encouraging them to host their own ‘how to operate’ parties. Hosts were to demonstrate to their guests the new possibilities that Windows 7 has to offer, all the while helping them to understand how one can actually go about using the new operating system.
The idea seems acceptable enough, but the way they marketed these parties to the public was painful. In the hopes of getting word out, Microsoft basically created a 6 minute cheesy infomercial void of any creativity whatsoever. Instead of using real life people in believable situations, they hired a bunch of actors [each one relating to a specific target audience] and placed them all together in a totally unbelievable and obviously fabricated scenario.
It’s criminal! So many possibilities to play with, yet such rubbish in the end.
Check out the funny spin-off video on YouTube.
YouTube Cheesy infomercial video Link
One Response to “Windows 7: The kind of ‘party’ you fake sick to avoid!”
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Luke
05. Oct, 2009
This campaign is just begging for a huge video response smackdown. I’m sure the one you link to is just the first of a massive deluge. Hopefully South Park will get in on the action too.