Cherryflava

Steri Stumpie hosted a ‘Tee-Party’ fashion show on Kloof St today

Posted on 16. Oct, 2009 by Cassandra in Streetflava

Goats and chimps like steri stumpie too!

Just moments ago the Cherryflava team went on a bit of a field trip to check out the Steri Stumpie Tee-party that took place on Kloof St. today.

The whole idea of the event was to check out the new t-shirts that Steri Stumpie had developed with various local artists and Levis. Everyone that showed up was given the chance to win three of the new t-shirts if they took the best photo of the day. Models were sporting the shirts with either crazy animal masks or colourful costume headpieces, and the group traipsed up and down Kloof St. in search of the next designer shirt.

Models sporting flavoured t-shirts

The overall concept was good. With the aid of branded t-shirts, free drinks, and a guided tour Steri Stumpie was able to get their product out to the public in a creative, seemingly inexpensive, and simple way. By encouraging those in the tour to take photos, they basically got the public to do their PR/advertising for them.

Vanilla Custard, Strawberry, and Toffie

When we first arrived they got a bit of a vibe going with a live marching band, but unfortunately they ended all of the ‘excitement’ there. With big brands involved like Levis and Steri Stumpie, they really could have taken this campaign to the next level. It would have made much more of an impact for those who showed up, as well as for attracting the attentions of the average Joe just passing by.

Hopeful contestants

Maybe a little bit more oomph next time.

Tags: Fashion Show, Kloof Street, Levis, Steri Stumpie, T-shirts, Tee Party