BC Dairy Foundation and ‘The Weak Shop’: Brilliant!
Posted on 20. Oct, 2009 by Cassandra in Totally Whack
Because sometimes holding up your head is too strenuous to do
Milk boards always seems to come up with good advertising campaigns [*cough, splutter] for example this one done by the BC Dairy Foundation, and DDB Canada.
In order to find a new way to emphasize the importance of drinking milk, they’ve created a website called ‘The Weak Shop’, which advertises some very comical products for non-energetic people lacking milk in their diet.
The website itself is awesome. Not only does it house and advertise some crazy products like the Support Hat, the Food Lift, or the Tiny Talker, it does it in a fun and creative way.
Why walk when you can float?
They’ve set up infomercial like YouTube videos, a Flickr account of people ‘using’ these products, as well as a section for viewers to come up with their own product and win a whole slew of awesome prizes.
Because running down hill is so much easier than running up
AND to tie in the affiliation with milk, they say that with every purchase they they’ll throw in a free 2L carton of milk as a ‘revitalizing bonus’
Website: The Weak Shop
