Arresting Tales: 12 prisoners on the loose
Posted on 22. Oct, 2009 by Cassandra in Advertising
What would you do?
Chicago advertising agency, Zig got 12 guys to dress up in orange jumpsuits and pretend to be prisoners in order to promote a local blog written by a real life Chicago cop who’s been serving for 20 years.
Lead by a fake police officer, they were chained and paraded around Tony Michigan Avenue in Chicago for passersby to see and take notice.
The guys had the blog’s title ‘Arresting Tales’ imprinted on their snazzy looking suits, and onlookers, stopped, gawked, and took photographs of them [pretty brave onlookers]
Loving the picture of the jewelry security guard btw – You got to wonder what was going through HIS mind at the time.
Blog: Arresting Tales
