American fat ad causing problems
Posted on 08. Oct, 2009 by Jonathan Cherry in Advertising
Why you so fat?
Much like not being too sure where South Africa is on a map, it seems that most Americans are totally unaware that their beloved soda pop is jam-packed with sugar.
What appears to be painfully obvious to the rest of the world, is a complete surprise to Americans and therefore questions are starting to arise as to whether the language that is spoken over there is actually working as an effective communication tool.
The new shock adverts, which are accompanied by the words “Are you pouring on the pounds?”, target the billions of hidden calories which Americans consume each year in sodas and other sugary drinks.
Lori Tobin and her daughter, Stella, 11, saw the new “Pouring on the Pounds” advert on their daily commute to uptown Manhattan.
“It’s gross,” said Stella. “It really opens your eyes. I had no idea there was so much sugar in these drinks,” her mother added.
Fat is big business. If you’re not able to make money supplying the rubbish people eat – you can crack the nod to run the billboards to supposedly alert them to the dangers of what they’re eating. Either way the US government is making millions and laughing at you all.
More: Anti-obesity ad shocks New Yorkers – BBC
