A WWF Global Warming Campaign: Frosty’s worst nightmare
Posted on 01. Oct, 2009 by Cassandra in Advertising, Totally Whack
We're melting melting!
After witnessing this World Wildlife Fund’s (WWF) campaign, Frosty the Snowman would be shaking in his boots [if he had some]. Criminal.
In order to raise awareness for global warming the WWF decided to place 1,000 ice figured men on the steps of a concert hall in Gendarmenmarkt, a popular square in Berlin, Germany. Obviously, the idea was that each sculpture would melt as the day went on, and passersby would take notice.
The effort involved in making and placing all 1,000 ice figurines neatly on a large set of steps would be slightly manic. However, the whole concept of tying this normal environmental occurrence to global warming is somewhat silly.
Unless it’s the dead of winter, when would ice ever not have melted when placed out in the open on a sunny day? What’s next, 1,000 pots of boiling water placed out on these same steps on a freezing cold winter’s day? Oooo the sky is falling!
Website: World Wildlife Fund
