Cherryflava

Twilight football: Cherryflava heads to Spain with Sony

Posted on 14. Sep, 2009 by Jonathan Cherry in 2010, Streetflava

Breaking news: Exciting news is that this Saturday, a small, fast Cherryflava team will be leaving the beautiful city of Cape Town and heading north – to sunny Spain – to witness Sony’s Twilight Football event in stunning Antequera near the city of Malaga.

On the 22nd of September [that's next week Tuesday] – 7 different games of football will be played in seven different locations around the world as part of an advertising campaign for Sony’s brand new range of low-light digital equipment. We’ve been invited to shoot and record some of the action with the new gear at the Spanish game, which is being played in a bull-ring at sunset.

Twilight Football celebrates the latest low light filming technology from Sony. All seven games will take place on 22nd September 2009, the Autumnal Equinox (northern hemisphere) and Vernal Equinox (southern hemisphere). The matches will be taking place at stunning, specially chosen locations in: Italy, France, the UK, Spain, Argentina and Australia, with the Twilight Football grand final happening at Soccer City, Johannesburg, the venue for the final of 2010 FIFA World Cup. Each match takes place in a location chosen to provide a spectacularly beautiful background for a truly unique activity.

Understandably we’re as excited as Madonna in an orphanage about it and will be documenting the trip [as invited photographers] with video and stills as we go along.

It’s a killer marketing idea and we can’t wait to get our hands on the cameras and our asses to Europe to be part of it.

More: Sony’s Twilight Football

Tags: 2010, Malaga, Sony, Spain, Twilight football