Cherryflava

Loeries 2009: I’m a winner

Posted on 28. Sep, 2009 by Jonathan Cherry in Advertising

...and the winner is!

So we cracked the nod to attend the Loerie awards on Saturday night at the Good Hope centre. Sporting a ‘press pass’ we weren’t granted the pleasure of being allowed an actual seat at the event – so we parked ourselves next to a lady with a rag who’s job it was to wipe the floor dry as the Cape rain merrily made its way through the roof.

We’d heard many horror stories from past events, but our overall impression was one of a pretty slick event celebrating South African advertising creativity.

Helen Zille was a firm crowd favourite, John Vlismas a radical MC and the free city shuttles to all the parties and venues a very good idea. The ‘official’ after-party in the Long Street tent was a little poorly attended, probably due to raging hangovers from the night before and the little issue of the hurricane brewing overhead, but a great vibe all the same.

Can I get a hallelujah?

As for the winners – the most important of the weekend were:

• TBWAHuntLascaris Johannesburg, for their Advertising Poster Campaign, “Cheaper Than Money”, for The Zimbabwean.
• FOXP2 for their Architectural and Interior Design entry, “FOXP2 Offices”.
• Ogilvy Johannesburg, for Channel O’s Experiential Mixed-Media Campaign, “Young, Gifted & Black”.
• Net#work BBDO Johannesburg, for Virgin Atlantic’s Radio Commercial Campaign, “Ferret, Dancer, Dog, Child”.

Awards by their very nature will never be fair or completely objective, but as a showcase of South African talent and a bloody good party it’s an acceptable vehicle.

For a full table of agency winner – you can download the pdf file here.

The Tale of How book

Of all the events however – we were bummed to have missed the launch of the brand new ‘Tale of How’ book by The Blackheart Gang. A chance meeting with the guys at the after-party however will hopefully lead to something exciting in time. Watch this space.

Tags: Loeries 2009