Cherryflava

American Swiss tackles 2010

Posted on 04. Sep, 2009 by Jonathan Cherry in 2010, Advertising

We've always been rather amused by the legendary American Swiss billboard on the N1 out-going in Cape Town. Lately however, the copy has been rather disappointing – and apparently we weren't the only ones who thought the edge was a little lacking.

So American Swiss went the user-generated route, created a website to take your billboard copy submissions and the first winner, Bernadette, has now been crowned with her submission; "Don't wait until 2010 to score".

Nice – don't wait till 2010 to score - that's damn good advice. We always thought a well-crafted dinner at home accompanied by a fine bottle of wine with a little background Slipknot and a candle or two would do the trick, but maybe a bit of sparkly bling bling would deliver a 'hand of God' kinda result better.

Statistics from the last 8 days of the campaign are that:

* 3900 billboards have been created online
* Over 107 000 visitors have viewed the site
* Over 80 000 votes have been cast

[Thanks Andrew]