District 9: Things made in South Africa are fresh and unique
Posted on 13. Aug, 2009 by Jonathan Cherry in Technology
The reviews for District 9 [the alien movie shot and produced in South Africa] are streaming in – and the general verdict is that it's really good and lives up to the hype. [see Moving Pictures and the Vancouver Sun]
We haven't seen the movie ourselves, but there's enough excitement flowing through the Cherryflava HQ that scenes from the upcoming movie are almost certainly guaranteed to appear in some of our future conferences.
On the marketing front – the movie has the mandatory Twitter account, but also includes an elegant multilayered ARG an online training facility and a pretty impressive game. The marketing is as good and engaging as the movie and as a total entertainment package does as good a job as titles with much bigger budgets to blow.
South Africa specialises in the human condition. We are experts in emotion, tenacity, complexity and the dark search of what makes us human – mix that with a believable storyline, Peter Jackson and amazing special effects and you have something just a little different. Kinda like what next year's World Cup is going to be like.
