Cherryflava

Biking fused with fashion: Is it cool?

Posted on 31. Aug, 2009 by Cassandra.

Although people have been pedaling around now for centuries, biking seems to have really taken off in the last little while; especially within the western world. 

More and more people are using their bikes to commute to the office, Urban bike sharing companies in both Europe and North America have taken off, and now it seems that accessorizing the two-wheeler is the newest trend.

Yes yes we know that bike accessories like gloves, water-proofs, and helmets have been around for ages, but lately it seems that bikers will no longer be caught dead using normal panniers or simple padded pants. 

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Cherryflava ad: Fashion advertising gone too far?

Posted on 31. Aug, 2009 by Jonathan Cherry.

Following on from our previous 'fashion advertising' posting sparked by a certain Marie Claire ad – Cherryflava has now been granted the honour of this print ad [courtesy of Net#work BBDO Cape Town - thanks guys] which was printed in 'The Voice' this morning.

So between the 'Jou ma se Purse' section and 'Want to see your kwaai cabbie in nitro rides' is our ad. Sweet bruvvie.

Client: Cherryflava
Title: “Table”
Advertising Agency: Net#work BBDO Cape Town
Executive Creative Directors: Ivan Johnson, Mike Schalit
Creative Directors: Kyle Cockeran, Alexis Beckett
Copywriter: Kyle Cockeran
Art Director: Alexis Beckett
Production Company: Groundglass
Photographer: Sacha Waldman
Executive Producer: Janette De Villiers
Agency Producer/Art Buyer: Sarah Southey
Agency Co-Producer: Robyn Lambrick
Model: Michelle Cowley

UPDATE: The ad seems to be sparking a bit of debate, some intense discussion and debunking a few myths about the advertising industry.

See:

Blonde on all fours: What do you think of this – Hurricane Vanessa [thanks Vanessa]
Hurricane Vanessa talks advertising [Marie Claire vs Cherryflava] – 10and5

vilafonté honoured by The New York Times Wine Club

Posted on 31. Aug, 2009 by Cassandra.

Congrats to vilafonté [the host of our next SecondBase workshop] for becoming the first ever South African wine to be honoured in the New York Times Wine Club. 

The new yet highly anticipated wine club specifically chose vilafonté 'Series M' to be included in their Times Reserve pack.

We all know the challenge that South African vineyards face when marketing their wines to the international community - so well done guys!

If YOU want to experience one of the New York Times top choices, and also soak up some of our wine marketing pointers, make sure to buy your tickets to our SecondBase workshop on September 8th soon!

Website: New York Times Wine Club

via: vilafonté

To do: Left over soup

Posted on 31. Aug, 2009 by Jonathan Cherry.

Word of Art (a Cape Town-based creative agency) – who also organised that 1000 Drawings project last week – sent us a heads up about 'Left over soup' which is happening this Tuesday at the Royale Eatery in Long Street.

Hey, if you’re hungry for some left over’s be sure to join us on Tuesday at Royale, as we host an opening for the upcoming show, "left over soup". It's a group show of artists and their left over work from our past show "group soup".
 
This will be the first of many shows we will be curating for Royale.
 
Opening
Tuesday / 1st September
17:00-18:30
Royale Eatery-Long St

It's forecast to rain on Spring day in Cape Town – so the beach picnic may just have to be put on hold in exchange for some left over soup.

Milk advertising innovation – sounds weird but maybe isn’t

Posted on 28. Aug, 2009 by Jonathan Cherry.

The South African Diary Board have commissioned FoxP2 to create a series of TV ads to promote the health benefit of drinking milk without the vodka and Kahlua combo added. We chatted about the first one 'Chicken' with Aden Thomas on CapeTalk last Wednesday. If you haven't see it yet – here it is.

It's a pretty different take on how milk is generally loosely regarded and we like it loads.

The America 'Got Milk' campaign is now an advertising icon – over the years the list of celebs joining the milk-fest has frothed and foamed as it has swollen. Wonder how successful it still is for them?

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For a Friday: Avatar – the trailer

Posted on 28. Aug, 2009 by Jonathan Cherry.

Am I Collective: Bid for a ‘Bare’

Posted on 27. Aug, 2009 by Cassandra.

Am I Collective has paired up with a handful of artists to design their latest project for charity. 

Similar to the 'Cow Parade" in Cape Town, or 'The Moose in the City' campaign in Toronto, Am I Collective have gotten a handful of artists to personalize their own version of "The Bare", a 40cm tall figure that's [you guessed it] shaped like a bear.  

After displaying these mini-statues in a number of galleries across the globe, Am I Collective will be auctioning them off and donating the proceeds to child welfare.

A couple of the designs include, 'The Weekend Warrior', 'Ganesha Bare', 'Bare Metal', and Bare Bare.'  You can take a look at them on the Am I Collective Website.

To us, some of them look a wee bit freaky – so not really something you'd want to put next to Little Janey's bed at night – but it's still a really great cause.

Website: Am I Collective

[Thanks Jacques]

Roll-Out Veg Mat: For green-thumb wannabes

Posted on 27. Aug, 2009 by Cassandra.

If you've always wanted to make your own vegetables and herbs but you don't have the time or patience to spend your whole weekend in the garden, than this new product is right up your alley. 

In order to appeal to us hopeless green-thumb wannabes, UK designer, Chris Chapman has created a roll out, easy-to-grow vegetable/herb garden. 

The Roll-Out Veg Mat is primarily a corrugated piece of cardboard, filled with seeds and some necessary nutrients.  All you need to do is lay the mat out onto your garden bed, do a little bit of watering [we're assuming], and wait. 

Voila - your very own garden of fresh mushy cardboard.  Jamie Oliver you wish!

Website: Chris Chapman

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District 9: Guerrilla QR-code

Posted on 27. Aug, 2009 by Jonathan Cherry.

The movie starts tomorrow – but the marketing mysteries continue. The local Twitter feed has been rather quiet of late. Hope the aliens haven't all be eliminated just ahead of the big launch.

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New VW Ad: ‘But Dude, where’s the car?’

Posted on 27. Aug, 2009 by Cassandra.

We're sure that most of you have seen The Big Lebowski, but have you seen the new VW Dudeism ad?

In an attempt to support independent cinema, or possibly just a new alternative religion, VW has focused their new advert on a man so 'inspired' by Lebowski's character, that he's started his own religion worshiping the lifestyle and beliefs of The Dude" himself.

The ad was comical in a quirky, 'lets take a look at some Trekkies at a Star Trek convention sort of way', but after watching it we were left with a couple of questions:

1.) What does the Dude have to do with VW

2.) Do we really care that VW supports independent cinema?  

3.) And finally, 'Dude', where's the car?'

[Thanks Damon]

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