Solar flowers announce the launch of the new Toyota Prius
Posted on 15. Jul, 2009 by Jonathan Cherry in Advertising
News out of Boston now that's sure to get Jeremy Clackson's hemroids swollen and irritated once again is that Toyota have 'planted' giant 18 foot high 'solar flowers' in Boston’s Prudential Plaza as part of the launch of the 2010 Toyota Prius, bringing to life the theme: “Harmony Between Man, Nature and Machine.”
The oversized flower sculptures are partially powered by solar panels
on the back of their petals and the base of their stems. Each of the
five Solar Flowers provides seating for up to 10 people, access to free
Wi-Fi service and power to charge cell phones and laptops.
on the back of their petals and the base of their stems. Each of the
five Solar Flowers provides seating for up to 10 people, access to free
Wi-Fi service and power to charge cell phones and laptops.
In South Africa, some dude would probably be standing underneath the flower selling wire replicas, that do nothing, as a small momento of your high-tech experience. That's just how we roll down here. Every trippy-freaky ad idea has got an in-built employment opportunity attached to it…free…mahala.
More here
[thanks Isabeau]
2 Responses to “Solar flowers announce the launch of the new Toyota Prius”
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Uwe Gutschow
20. Jul, 2009
thanks for the mention!
Uwe
Gary Wilkes
01. Nov, 2009
As an additional marketing ploy, maybe they should include little plastic flowers with their Prius’s like VW does with the bug