Archive for July, 2009
Thank goodness we waited for the Free NYTimes review…
Posted on 13. Jul, 2009 by Jonathan Cherry.
…'cause they've summarised the main gist of the Chris Anderson 'Free' book in a few short paragraphs, which has saved us the time in actually trawling through the book. They've given us some free time to go jump in the puddles with our bright red Wellingtons on, or race wooden ice-lolly-stick boats in the gutters or do just about any other fun activity without having to read the book. Thanks NYTimes.
More:
NYTimes 'Free' by Chris Anderson book review – NYTimes
Why $0.00 is the future of business – Wired
Get Free for free [ebook and audiobook versions] – Wired
All new BRAND HOOLIGANS in July – Creating a world-class South African brand
Posted on 10. Jul, 2009 by Jonathan Cherry.
On Thursday 30 July 2009 Cherryflava will host an all new BRAND HOOLIGANS experiential marketing conference in Cape Town, this time with the theme – Creating a world-class South African brand.
The
event will showcase some of the city’s most driven and successful
entrepreneurs and creative thinkers in a unique marketing conference
format designed to
generate maximum insight into their successful strategies and future
opportunities as they see it.
It’s a must-attend event for
marketers, creative professionals, entrepreneurs and strategists keen
to gain insight into how a South African brand can break through onto
the global stage. With the world cup less than a year away, there’s
never been a better time to be part of brand South Africa. Tickets to
the conference are very limited. Only 45 are available for purchase.
The speaker line up includes:
Dr Andrew Baxter
[founder and MD of Capestorm] – from a rock face in the Cederberg
Mountains in 1996 to the international brand it is today, Andrew will
share his Capestorm story.
Justin Letschert
[CEO of Union-Swiss and the man behind the international success of
Bio-Oil®] – having recently been honoured with the Ernst & Young
World Entrepreneur Award, Justin will tell it like it really is.
Mike Schalit
[co-founder of Net#work] – known as Mr Advertising in South Africa and
the holder of two Cannes Grand Prix awards, Mike will share what it
take to win a world cup.
Andrew Smith and Shane Dryden [owners of Yuppiechef.co.za] – from simple weekend brainstorms to world-dominating online megabrands – their story.
Jonathan Cherry [editor of Cherryflava] – presents ‘the streets of Cape Town like you’ve never heard them before’.
The &Union experience – come hungry for this one
It’s going to be a cracker.
When: Thursday 30 July 2009
Where: &Union, 110 Bree Street, Cape Town CBD
Time: 12:00pm – 6:30pm
NB: Places are limited, only 45 tickets available
Price: R950 per ticket
To book your seat: E-mail Jon Cherry – jon@cherryflava.com
———————————-
BRAND HOOLIGANS speaker profile: Andrew Baxter
Andrew Baxter had a vision on a rock face in the Cederberg mountains
during the mid 90′s. Not too long after he started a business in his
garage and baptised it Capestorm.
Ever
since that life-changing day, Andrew admits that he’s been ‘flying by
the seat of his pants’ and learning new things about business everyday.
Like the weather on top of Table Mountain, the business climate is
constantly changing, which takes a special kind of visionary to adapt
to it.
The Capestorn story is filled with hidden treasures. The
products they produce are the result of relentless original
brainstorming and innovative thinking, all fabric off-cuts are
carefully recycled and bucking the global trend most of the garments
are made in downtown Wynberg – not Shanghai China.
With the World
Cup less than a year away, Andrew sees huge opportunity on the horizon
- not just during the tournament itself, but for building a world-class
global brand once all the hooligans have left.
——————————————–
BRAND HOOLIGANS speaker profile: Mike Schalit
Mike Schalit makes people very happy. In fact here he is, with a British entrepreneur we’re told, who seems rather happy to be in Mike’s presense.
As
a creative professional, he has way too many awards and trophies and
these days, uses the older ones as templates for his growing collection
of paper-mâché hand puppets. But apart from viewing the business world
through innovation spectacles, he’s passionate about South Africa
leading the world as a creative solutions hub. The future, he believes,
will come from Africa and that we have very important skills and
knowledge resources to share with the rest of the planet.
From
wine estates to airlines – everyone can learn a lot about themselves
and business creativity after spending just twenty minutes with Mike
Schalit. You may even end up giving him a peck on the cheek and save
yourself the hastle of flying to Joburg to see the other guy…who
clearly admires him so much.
————————————————–
BRAND HOOLIGANS speaker profile: Justin Letschert
Building a global brand is tiring work. It takes long hours, all of
your concentration and saps energy from you faster than a forty-a-day
smoker trying to conquer a first category climb on the Tour De France.
We’ll
let you in on a little Cherryflava secret on how to spot a global
player. Whenever they’re not introducing their brand into new markets
and conducting their successful business operations in another foreign
country they tend to be fast asleep, drooling happily on the fine
leather of their luxury transportation on the way to their next gig.
This pic was in fact the only one we could find of Bio-Oil
CEO Justin Letschert in the upright position. Hopefully after a couple
of shots of strong &Union espresso we’ll be able to rouse him long
enough to extract the invaluable marketing insight that he has to offer
at next week’s experiential marketing conference. But considering the
rest of the line-up that’s booked – it’s not likely that any
intervention will be necessary.
—————————————————–
BRAND HOOLIGANS sepaker profile: Andrew Smith and Shane Dryden
The far reaches of Internet retail in South Africa are dangerous
places. The landscape is littered with the carcasses of failed ventures
and once ‘amazing ideas’ born in the fires of after-rugby braais fueled
with Klippies and Coke.
But leading the way, armed to the teeth
with razor-sharp weapons and nerves of steel, is the dynamic duo of
Andrew Smith and Shane Dryden from the legendary online kitchen tool outfit Yuppiechef.
Although at first glance they may
look like kind, friendly chaps – at night they stalk the stark,
windswept halls of Internet cafes in the bowels South Africa’s biggest
cities, into which even the police fear to tread, for touts, fraudsters
and Retail 2.0 heathens that dare chance their luck with stolen credit
cards.
Three years on, thousands of sales later and enough online
retail experience to give Jeff Bizos a run for his money, the guys join
us to share their secrets to online profitability and what’s going to
be hot after 2010.
——————————————————
BRAND HOOLIGANS feature: South – the movie
We’re stoked to announce that as part of the BRAND HOOLIGANS experiential marketing conference,
we’ll be showing a screening of the inspirational movie South, which is
co-produced by Interactive Africa and Miles Goodall of Sub Urban Films who will also introduce the movie to us.
The documentary uncovers the layers of inspiration fueling South
African graphic design, art, dance, music and product design.
The future will come from Africa and this short film is an
insightful and inspiring look at the people that are leading the way in
making South Africa a global creative force.
More over at Design Indaba
All new BRAND HOOLIGANS in July – Creating a world-class South African brand
Posted on 10. Jul, 2009 by Jonathan Cherry.
On Thursday 30 July 2009 Cherryflava will host an all new BRAND HOOLIGANS experiential marketing conference in Cape Town, this time with the theme – Creating a world-class South African brand.
The
event will showcase some of the city’s most driven and successful entrepreneurs and creative thinkers in a unique marketing conference format designed to
generate maximum insight into their successful strategies and future
opportunities as they see it.
It’s a must-attend event for
marketers, creative professionals, entrepreneurs and strategists keen
to gain insight into how a South African brand can break through onto the global stage. With the world cup less than a year away, there’s never been a better time to be part of brand South Africa. Tickets to
the conference are very limited. Only 45 are available for purchase.
The speaker line up includes:
Dr Andrew Baxter [founder and MD of Capestorm] – from a rock face in the Cederberg Mountains in 1996 to the international brand it is today, Andrew will share his Capestorm story.
Justin Letschert [CEO of Union-Swiss and the man behind the international success of Bio-Oil®] – having recently been honoured with the Ernst & Young World Entrepreneur Award, Justin will tell it like it really is.
Mike Schalit [co-founder of Net#work] – known as Mr Advertising in South Africa and the holder of two Cannes Grand Prix awards, Mike will share what it take to win a world cup.
Andrew Smith and Shane Dryden [owners of Yuppiechef.co.za] – from simple weekend brainstorms to world-dominating online megabrands – their story.
Jonathan Cherry [editor of Cherryflava] – presents ‘the streets of Cape Town like you’ve never heard them before’.
The &Union experience – come hungry for this one
It’s going to be a cracker.
When: Thursday 30 July 2009
Where: &Union, 110 Bree Street, Cape Town CBD
Time: 12:00pm – 6:30pm
NB: Places are limited, only 45 tickets available
Price: R950 per ticket
To book your seat: E-mail Jon Cherry – jon@cherryflava.com
Bookings close: 27 July 2009 [no tickets to be sold after this date]
Innovation with an edge – a perfume that smells like sperm
Posted on 09. Jul, 2009 by Jonathan Cherry.
Right up there at R710 for a 50ml bottle is a scent called Sécrétions Magnifiques [Magnificent Secretions] – the logo of which you can examine of the right over here.
You won't find subtle notes of lavender or hints of sandalwood in this captivating bottle of joy, just the raw, natural, old-as-time smell of semen. Mmmmm.
Here's the perfume notes straight from the makers:
And here we thought they were pushing the limited of moral decency when they introduce Angel to the market a good decade or so ago.
Not too sure how attractive smelling like a jockstrap is, but an interesting branding exercise and product innovation which challenges society's taboos all the same.
If you like the sound of it – you can get it locally here.
More: The French perfume factory site
SECOND BASE – thanks
Posted on 09. Jul, 2009 by Jonathan Cherry.
Simon Back from Backsberg Estate getting to grips with the task at hand.
Our SECOND BASE marketing workshop went off like a supercharged Nissan 1400 yesterday. Thanks to all who attended and got their hands dirty by creating a new media 'try me' button on the back of a bottle of Warwick wine in under two hours.
Big thanks to our inspirational speakers: Mike Ratcliffe, Gareth Cotten, Andrew Smith, Nikki Friedman and our legendary celebrity MC SeanO.
Alexa Keymer from Waterford getting her point across.
Mad props to our partners who made the afternoon of rapid fabrication possible: the Grand Daddy Hotel for the outstanding service and awesome venue, Digicape for the five iMacs which we put through their paces, Nokia for the N95s, Tradewinds for the prizes, Warwick for the wine, Mobilitrix for the use of their world-class mobile tools and Steri Stumpie as well and Seidelberg for the thoughtful gifts.
Virgin Active’s Powerplatevertising
Posted on 08. Jul, 2009 by Jonathan Cherry.
Not sure when last you popped in at a Kauai – well they have these vibrating discs which go mental when your order is ready.
Well at the Kauai in Cavendish – Virgin active are advertising on that little thing with the message: ‘WOBBLE YOUR WEIGHT OFF’ – TRY A VIBRATING POWER PLATE WORKOUT AT YOUR NEAREST VIRGIN ACTIVE.
Most of the time those things just come across as spam – but this one is pretty appropriate and the message fits the environment perfectly.
Golf R32: Make kids nervous
Posted on 07. Jul, 2009 by Jonathan Cherry.
How literally should advertising be taken? Surely this print ad should have the 'blue-rinse brigade' up in arms that it appears to promotes irresponsible driving. The kids are clearly too nervous to fetch the ball just in case they end up as a bumper ornament thanks to a speeding maniac in a Golf R32.
Outta touch or genius?
Advertising Agency: Ogilvy, Cape Town.
[via]
Blink 182 goes all Augmented Reality crazy on a chip packet
Posted on 06. Jul, 2009 by Jonathan Cherry.
Since Travis Barker failed to bite the head off a Kimodo Dragon in concert back in 2005, we've packed away the Blink 182 tracks and the poster of that Baywatch chick he was dating / married to in disgust.
All the money they were flashing around on MTV must have run out now, cause they're planning a reunion – and to get the kids excited about seeing them instead of shedding tears for Michael Jackson – they've gone the Augmented Reality route on the back of a chip packet.
Night chips, which should hit shelves Monday, will serve as a “ticket”
to the show. To unlock the online video, fans visit the Doritos Late Night website, flash the AR marker at their webcams and watch as a stage appears to pop out of the package of snacks.
In the Doritos Late Night campaign, the 3-D image of Blink-182’s taped
performance can be manipulated by moving and shaking the snack bag,
letting viewers zoom in and otherwise interact with the performance.
Now if NIN had to do a similar stunt the packet of chips would end up bursting into flame, a hand would reach out from the inferno, rip out your heart and braai it on the glowing embers. The ash would then fall softly to your lap forming a perfectly crafted complimentary concert ticket. Now that's rock & roll.
More: Wired.com
New Nandos homepage looking pretty hot
Posted on 03. Jul, 2009 by Jonathan Cherry.
Check out the new Nando's homepage. It's all flash and fun and pretty much devoid of corporate drivel-type stuff that nobody reads in anycase. Just makes you wanna click everything to see what pops up. Mmmm…chicken.
What to do with 5 cent coins
Posted on 03. Jul, 2009 by Jonathan Cherry.
The South African Reserve Bank probably won't be too impressed with your idea, but here's a good way to make your useless small change more useful.
This restaurant, that has used US pennies as floor tiles, is in New York. For a real money shot, substitute the 5 cent coins for 5 Rand coins. It's one way to lock capital into your business.
