Archive for July, 2009
BRAND HOOLIGANS speaker profile: Andrew Baxter
Posted on 20. Jul, 2009 by Jonathan Cherry.
Andrew Baxter had a vision on a rock face in the Cederberg mountains during the mid 90's. Not too long after he started a business in his garage and baptised it Capestorm.
Ever since that life-changing day, Andrew admits that he's been 'flying by the seat of his pants' and learning new things about business everyday. Like the weather on top of Table Mountain, the business climate is constantly changing, which takes a special kind of visionary to adapt to it.
The Capestorn story is filled with hidden treasures. The products they produce are the result of relentless original brainstorming and innovative thinking, all fabric off-cuts are carefully recycled and bucking the global trend most of the garments are made in downtown Wynberg – not Shanghai China.
With the World Cup less than a year away, Andrew sees huge opportunity on the horizon – not just during the tournament itself, but for building a world-class global brand once all the hooligans have left.
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Experience Andrew and six other marketing visionaries at
the BRAND HOOLIGANS experiential marketing conference hosted by
Cherryflava on the 30th July 2009 in Cape Town.
Tickets are still available for the event – all the details on how to book your spot can be found here.
Hyundai i20: Girls in bikinis on a slip-n-slide
Posted on 17. Jul, 2009 by Jonathan Cherry.
What's not to like? Just in time for summer [which still seems like a lifetime away] Hyundai have released their latest TV ad for the i20 that features standard backyard summer activity [bar the game of Twister] and the i20 taking part in the action.
The entire commercial was shot in-camera, meaning that no special effects were used. And The Stig was hired to make the car do a 360 spin on the same slippy slide that the actors were using. [or not?]
[thanks Nadia]
Robbie Maddison backflips Tower Bridge
Posted on 16. Jul, 2009 by Jonathan Cherry.
Robbie Maddison continues his athletic domination over the world's iconic structures with a motorcycle backflip on London's Tower Bridge.
[video link]
[Thanks Steve Jones]
The real truth about your food
Posted on 16. Jul, 2009 by Jonathan Cherry.
In a similar vein to the movie Super Size Me, a new documentary movie called Food Inc. looks like something we're hoping to see.
We have our own conspiracy theories surrounding the subject of global food production, many of which were mildly massaged by the trailer.
From the food companies to the retailers, it seems there's a lot more to this industry than what we're lead to believe.
It's seriously scary stuff. Makes the drug industry look like an episode of Teletubbies.
[via]
More: The Food Inc. Movie website
Previously: The September Issue – Cherryflava
Useful tools on the Internet: The random insult generator
Posted on 16. Jul, 2009 by Jonathan Cherry.
If thinking up random insults to post on Youtube videos is just too much PeeTee for you – then the Youtube random insult generator is your saving grace.
'Get your hair cut fatty'
and 'I found the journey of the protagonist both humorous and enlightening. Just kidding. This video is nut sack sweat' are just two of the time-saving gems you'll find on this treasure trove of hate.
It's all here.
Solar flowers announce the launch of the new Toyota Prius
Posted on 15. Jul, 2009 by Jonathan Cherry.
News out of Boston now that's sure to get Jeremy Clackson's hemroids swollen and irritated once again is that Toyota have 'planted' giant 18 foot high 'solar flowers' in Boston’s Prudential Plaza as part of the launch of the 2010 Toyota Prius, bringing to life the theme: “Harmony Between Man, Nature and Machine.”
on the back of their petals and the base of their stems. Each of the
five Solar Flowers provides seating for up to 10 people, access to free
Wi-Fi service and power to charge cell phones and laptops.
In South Africa, some dude would probably be standing underneath the flower selling wire replicas, that do nothing, as a small momento of your high-tech experience. That's just how we roll down here. Every trippy-freaky ad idea has got an in-built employment opportunity attached to it…free…mahala.
More here
[thanks Isabeau]
The Heavy Chefs present: The creating profitable websites course
Posted on 15. Jul, 2009 by Jonathan Cherry.
Ol' Fred from World Wide Creative gave us a hat tip to some information that the Heavy Chefs will be hosting a three day course on 'creating profitable websites'.
If, like many caompanies, you got all caught up in the whole 'we gotta be online, 'cause everyone else is and we'll look out of date if we're not' – and then after spending all the money you still only have 10 visitors to your very expensive site every month…then this is the course for you.
1. Strategy
2. Development
3. Ongoing marketing
Dates: 12-14 August 2009
Times: 9am – 5pm
Venue: Cape Town (Johannesburg will be announced in an upcoming newsletter)
Price: R9600 (incl. course materials, snacks and lunch) [Early bird discount price: R7800.]
Sounds like a good one to attend.
For more and to book for the Heavy Chef course, go here.
On a completely different note – BRAND HOOLIGANS bookings are also open for the July edition which takes place on 30 July. Tickets are limited, the city is waiting.
QR Codes are turning busy city streets into giant art galleries
Posted on 14. Jul, 2009 by Jonathan Cherry.
We've never been big fans of art galleries. They're too quiet, the people who work in them seem a bit uptight and the atmosphere is a bit like a state library – not great.
But thanks to QR code technology the streets can now magically transform into art galleries.
project links artworks to websites using QR codes. When viewing an
outdoor piece art enthusiasts need only scan the accompanying QR Code
to gain detailed artwork information straight from their cell phone. [via PSFK]
Hiding great art in a gallery is a crying shame. Hopefully this system is rolled out further than just Bristol and a city like Cape Town proudly shows off its artists to the world.
More:
Art pieces on the go – BeQRious
StreetArtDealer
Vodacom Fame: The radio stations get into the mix
Posted on 14. Jul, 2009 by Jonathan Cherry.
So the country's radio stations are staging a national dance-off as part of the Vodacom Fame 'Single ladies' dance video thing.
Here's the submission from Good Hope FM. And members of the greater Cherryflava family are part of the lineup, so our hand is forced to vote for them, even though we still can't get over the outfit certain members of the crew are wearing in the Jacaranda shoot [which surely deserves a vote or two just for sheer ballsy-ness]
Check them all out here.
The September Issue: A documentary about the woman who runs the global fashion industry
Posted on 13. Jul, 2009 by Jonathan Cherry.
Anna Wintour is the most powerful woman in fashion and The September Issue is an interesting documentary film about the inner workings of American Vogue magazine and what it takes to produce a world-class fashion bible.
She's like Oprah with a magazine – whatever she decides is hot – sells. That's a lot of marketing clout for somebody that seems to say 'no' a hellava lot.
One to watch when it gets off the film festival roundabout an into Cinema Nouveau even if fashion isn't quite your thing.
