Cherryflava

BRAND HOOLIGANS speaker profile: Justin Letschert

Posted on 24. Jul, 2009 by Jonathan Cherry.

Building a global brand is tiring work. It takes long hours, all of your concentration and saps energy from you faster than a forty-a-day smoker trying to conquer a first category climb on the Tour De France.

We'll let you in on a little Cherryflava secret on how to spot a global player. Whenever they're not introducing their brand into new markets and conducting their successful business operations in another foreign country they tend to be fast asleep, drooling happily on the fine leather of their luxury transportation on the way to their next gig.

This pic was in fact the only one we could find of Bio-Oil CEO Justin Letschert in the upright position. Hopefully after a couple of shots of strong &Union espresso we'll be able to rouse him long enough to extract the invaluable marketing insight that he has to offer at next week's experiential marketing conference. But considering the rest of the line-up that's booked – it's not likely that any intervention will be necessary.

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Experience Justin and six other marketing visionaries at
the BRAND HOOLIGANS experiential marketing conference hosted by
Cherryflava on the 30th July 2009 in Cape Town.
Tickets are still available for the event – all the details on how to book your spot can be found here.

How not to handle a customer complaint

Posted on 24. Jul, 2009 by Jonathan Cherry.

True story – guy with guitar flies United Airline in the USA. Guitar gets smashed due to poor luggage handling by airline. Guys Asked United for compensation for broken guitar to which United told him to go ^%$&^ himself.
Guy writes country song about the whole thing, pops it up on Youtube. In a day or so the thing now has over 3 million views and United look like a bunch of muppets. They end up donating a couple of thousand guitars to charity to try say sorry, but still look like idiots.

More: Youtube video on wrecked guitar gets airline to pay up – Guardian

BRAND HOOLIGANS feature: South – the movie

Posted on 23. Jul, 2009 by Jonathan Cherry.

We're stoked to announce that as part of next week's BRAND HOOLIGANS experiential marketing conference, we'll be showing a screening of the inspirational movie South, which is co-produced by Interactive Africa and Miles Goodall of Sub Urban Films.

The documentary uncovers the layers of inspiration fueling South
African graphic design, art, dance, music and product design.

The future will come from Africa and this short film is an insightful and inspiring look at the people that are leading the way in making South Africa a global creative force.

More over at Design Indaba

Juicy, dripping gum

Posted on 23. Jul, 2009 by Jonathan Cherry.

Haven't taken the time to spot too much outstanding outdoor lately, so this gumvertising outta Isreal caught the eye. We'd worry what ingredients are in that juicy stuff that when it sets it can hold up a billboard though.

[via]

Pretoria bikevertising gets a little philosophical

Posted on 22. Jul, 2009 by Jonathan Cherry.

Our boy in Pretoria who's riding around the city on motorbike with an LED billboard strapped to his / her back may indeed not be advertising anything 'commerial' in nature.

The plot thickens, in that it seems he / she may be publically distributing their own brand of pop philosophy.

The sign apparently says: “ a poor man is better than a liar” - which makes perfect sense, 'cause telling the honest to God truth is never going to get you a billion dollars.
Maybe he / she is just displaying this now that the advertising thing didn't work out. Bloody advertising people.

[thanks Tasos]

Previously: Bikevertising: As seen in Pretoria – Cherryflava

Are you a designer? Mingo Lamberti presents Made in China

Posted on 22. Jul, 2009 by Jonathan Cherry.

Love the name of this company – Mingo Lamberti – and from what we've checked out on the WWW so far, the designs of their tees are pretty rad too.
Now, together with Biblioteq, vida and Design Times – you can also get into the mix with your
design ideas for their 7th range. Check out the Mingo Lamberti site for the brief. GO!

Website: Mingo Lamberti

BRAND HOOLIGANS speaker profile: Mike Schalit

Posted on 21. Jul, 2009 by Jonathan Cherry.

Mike Schalit makes people very happy. In fact here he is, with a British entrepreneur we're told, who seems rather happy to be in Mike's presense.

As a creative professional, he has way too many awards and trophies and these days, uses the older ones as templates for his growing collection of paper-mâché hand puppets. But apart from viewing the business world through innovation spectacles, he's passionate about South Africa leading the world as a creative solutions hub. The future, he believes, will come from Africa and that we have very important skills and knowledge resources to share with the rest of the planet.

From wine estates to airlines – everyone can learn a lot about themselves and business creativity after spending just twenty minutes with Mike Schalit. You may even end up giving him a peck on the cheek and save yourself the hastle of flying to Joburg to see the other guy…who clearly admires him so much.

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Experience Mike and six other marketing visionaries at
the BRAND HOOLIGANS experiential marketing conference hosted by
Cherryflava on the 30th July 2009 in Cape Town.
Tickets are still available for the event – all the details on how to book your spot can be found here.

French Litter makes folks ready for love

Posted on 21. Jul, 2009 by Jonathan Cherry.

This French Durex condom ad is so politically correct – it makes us wonder if that was intentionally forced or just how french society is.
Too bad they don't have the packet flying through the crowded Tour de France peloton. There would definately be a few 'natural breaks' there.

[video link]

via

Things marketing people love

Posted on 20. Jul, 2009 by Jonathan Cherry.

Marketing people love:

- Taking photobooth phones of themselves at work
- Wearing over-sized headphones at their desk
- Sleeping with eachother
- Meetings to 'touch base'
- Connecting to bloggers
- Telling people how late they worked last night.

If this is ringing a bell – there's more here.

Cocksure – that’s why we’re all screwed

Posted on 20. Jul, 2009 by Jonathan Cherry.

Crazy-haired Malcolm Gladwell reckons that the reason the world is having a mental and financial breakdown is because of cocksure Wall Street bankers who overestimated their ability and competence.

Our take – the global obsession with greed and getting your stuff featured on an episode of MTV Cribs or Top Billing is to blame. That mixed with a culture of corruption and 'golf course' business had to end in tears at some stage. An elastic band can only stretch so far until it snaps and hits you in the face.

Read Malcolm's words of insight: The psychology of overconfidence – The New Yorker

[via Gawker]

In other shocking corporate bulls&*t news – Nike sensors video footage, global scandal ensues – Guardian