Lance Armstrong’s Tour de France Art bikes
Posted on 27. Jul, 2009 by Jonathan Cherry in Branding
The Tour de France is now over for another year. No drugs were found – yet, but did you happen to notice the tricked out art bikes Lance was abusing on the 'special' stages?
The bike he rode yesterday into Paris was designed using real butterflies – to save weight and all that.
To help give Lance an extra boost across the finish line in this year's
Tour de France, Hirst customized a Trek Madone with a gorgeous array of
real butterflies from the frame down to the Bontrager rims, which also
bear a repeating pattern of the willowy creatures. Eschewing the
traditional LIVESTRONG yellow in favor of bright shocking pink logos
all around, Hirst brings even more attention to the cause in a
colorscheme that can be easily read at nearly any distance (or speed).
Tour de France, Hirst customized a Trek Madone with a gorgeous array of
real butterflies from the frame down to the Bontrager rims, which also
bear a repeating pattern of the willowy creatures. Eschewing the
traditional LIVESTRONG yellow in favor of bright shocking pink logos
all around, Hirst brings even more attention to the cause in a
colorscheme that can be easily read at nearly any distance (or speed).
All the special stages bike were designed by some of the world's most influential artists to support Lance's Livestrong foundation.
The Exhibition opens at the Galerie Emmanuel Perrotin in Paris before traveling to the United States this autumn.
2 Responses to “Lance Armstrong’s Tour de France Art bikes”
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Addiction Analyst
27. Jul, 2009
I am sure that these new looks will become common place, but for now I prefer a more high-tech, mechanical look, but the manufactures really don’t have anything else to sell since they have pretty much maxed out the technical side.
Marshall
28. Jul, 2009
Those bikes are pretty unique and will certainly draw attention to Lance.. I am only 16 years old and I know it may sound ambitious, but I hope that I can one day win this prestigious bike race. If you want to follow my journey to get there, just visit http://www.anyone1can1do1it.blogspot.com. Thanks for reading my comment.